I came across this forum while researching an idea for my business. We specialize in vanity phone numbers and many of our clients advertise on radio. Occasionally we work with their radio contact on a script or to help setup call tracking options for a campaign. Our vanity numbers are incredibly easy to remember and because of this our clients generate more calls from their radio spots than with a random phone number or URL. A good example is our client in Atlanta. Itís an orthodontic practice with 22 locations. They got 1-866-GET-BRACES from us to use in their radio advertising. Before 1-866-GET-BRACES they had used a repeater tracking number and then tried a URL. Both did not produce the results they wanted so they tried 1-866-GET-BRACES. Now they are generating substantially more calls than before and continue to advertise on radio (Their marketing director estimates about 16x more calls).
We typically sell directly to businesses who then choose how they want to advertise their new vanity number. But I think that there might be an opportunity working directly with radio sales people by offering them access to our vanity numbers. The radio sales people could use their access to stand out from their competitors. They could use the vanity numbers as something extra that might persuade a business to advertise or keep a client if they are thinking about stopping. For example, if a salesperson was trying to get to a Chevy dealership to advertise they could mention that they have 1-800-CHEVY-CARS for them to use in their radio spot.
The reason why I am reaching out on this forum is to see what forum members think of the idea and if there's a way to work directly with radio sales people? I donít know how to contact the right people in radio or where to start. We are not trying to spam the forum or sell to the people here, just trying to learn more and maybe have some conversations.
I hope this explanation proves satisfactory and I look forward to any feedback you might have. If you have any questions feel free to call or email.
Here is a study that was done between a random number and a vanity number - Radio-Response-vanity-number-study.jpg
800.787.6647 EXT 2