In late January, the CEO of Cumulus Mary Berner announced that she was going to give more control to the local markets in terms of song selection.
For about two weeks in February, my Cumulus CHR started sounding really good, almost like it did under Citadel. It was very current with more personality. It has since reverted back to the typical gold-based Cumulus playlist that it's had since 2012, with a tight selection of currents with a heavy mixture of gold rhythmic tracks going back to the early 2000s. I think there is slightly less gold now than there was prior to the tweak, but it still sounds bad. I have come to the conclusion that its not necessarily how much gold they are playing that makes it sound bad, but how far back they are going. They have a 'Throwback Thursday', which there is no point in being that they play the same throwbacks every day, every hour.
Personally I think in terms of their gold playlist it would sound much better if they would focus on older songs from THIS decade. Going back five years is acceptable. Going back 20 years isn't on a Top 40 station, especially every hour. My station ignores more recent gold and instead opts to play overplayed garbage from the early 2000s like "Hot in Heere" by Nelly or "In Da Club" by 50 Cent. Meanwhile, there are plenty of songs that were huge between 2010 and 2015 that are never played anymore.
Has anybody in other markets noticed any changes in Cumulus CHRs? Has yours gone more current or has it remained gold-heavy?