broadcastguy
Frequent Participant
http://washingtonhispanic.com/website-anterior/nota21346.html
Current owner of Radio America 1540, Alejandro Carrasco returns to WILC 900 AM.
Interviewed by Washington Hispanic he said that the name of "America" will serve to both frequencies: Latin America 1540 AM and 900 AM. "Undoubtedly it will reach more listeners and will serve more sectors of the Latin community, which for a lack of space in the 1540 AM in some cases and in other coverage, could not do," he said.
Regarding the format, he said that the 900 AM will have a varied format "with some music, sports programs, educational programs, religious, ethnic, professional and, of course, the broadcast of the morning show "Warming the Morning".
Looks like the older Hispanic demo will have another AM to listen to their immigration lawyers and preachers...
Current owner of Radio America 1540, Alejandro Carrasco returns to WILC 900 AM.
Interviewed by Washington Hispanic he said that the name of "America" will serve to both frequencies: Latin America 1540 AM and 900 AM. "Undoubtedly it will reach more listeners and will serve more sectors of the Latin community, which for a lack of space in the 1540 AM in some cases and in other coverage, could not do," he said.
Regarding the format, he said that the 900 AM will have a varied format "with some music, sports programs, educational programs, religious, ethnic, professional and, of course, the broadcast of the morning show "Warming the Morning".
Looks like the older Hispanic demo will have another AM to listen to their immigration lawyers and preachers...