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Some Holiday Ads Leave TV for Social Media

I still question the wisdom of advertising on social media. It is too easy to ignore (i.e., not see at all) and even easier to overlook it should it appear. And, as social media is highly populated by youngsters who tend to be even more hostile to intrusive advertising than us older folks I would think the advertiser is spending good money to alienate potential customers.
 
landtuna said:
I still question the wisdom of advertising on social media. It is too easy to ignore (i.e., not see at all) and even easier to overlook it should it appear. And, as social media is highly populated by youngsters who tend to be even more hostile to intrusive advertising than us older folks I would think the advertiser is spending good money to alienate potential customers.
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It's MUCH cheaper than TV, radio or print, for precisely those reasons. But Corporate America wouldn't be moving in that direction if the advertising was all being blocked or wasn't generating business. And because the demographics of social media are a lot younger than TV, radio or print, that's all the greater incentive to stop casting the line into an ocean dominated by greybeards.

Oh, and if you make your ad "cool" enough, the younger demos will swallow the bait. It's the same old gullible/stupid customer that advertisers have always coveted, just using new media.
 
CTListener said:
It's MUCH cheaper than TV, radio or print, for precisely those reasons. But Corporate America wouldn't be moving in that direction if the advertising was all being blocked or wasn't generating business. And because the demographics of social media are a lot younger than TV, radio or print, that's all the greater incentive to stop casting the line into an ocean dominated by greybeards.

Oh, and if you make your ad "cool" enough, the younger demos will swallow the bait. It's the same old gullible/stupid customer that advertisers have always coveted, just using new media.
Click to expand...

I can't argue the economics of social media advertising versus traditional methods but it has always appeared to me that social media is more akin to billboards. I have yet to see a qualified study of billboard advertising penetration other than in very general terms (i.e., we put up a dozen billboards and our listenership went up by 2% this book). There are usually many other factors. In instances where the billboard directs you to a nearby gas station or restaurant then yes, probably much more effective.

I have watched with interest as the young set is attacked by advertising. Their most common response is to hit the pre-set (where it is available) or ignore the source. They are also the first and fastest to implement ad blockers on the Internet (and not only on social media). And I have yet to hear one (and I have five in my family) recommend a commercial in the same manner as the Budweiser Frogs or Clydesdales ads of years ago. In fact, the only commercials my kids ever recommend to me are virtually all foreign. This naturally makes me think they either don't consider American advertising very good or they just don't see them at all.

And, as far as gullible, I guess we all were at some point in our lives but stupid, no. At least not in the plain sense. The "stupid" customers IMHO are the people who order anything off TV priced at $19.99 (and even dumber - order 2 of the same thing with shipping and handling extra) or health/beauty aids (copper bracelets, compression belts/socks etc.) or energy pills of any kind (including the various Viagra type aids). Getting financial or mortgage advice from Fred Thomson or Fonzy seems also too risky.
 
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