K-earth just had the best ratings in the history of that signal, a 5.7 overall and nice size lead over the #2 station kbig. They are doing better 18-34 than Amp radio is, 4th as amp is 7th. They were only bested by kbig 25-54 tying kiis, 3rd 18-49.
The tight playlist with the 80s emphasis is working well, and it also doesn't seem to be hurting jack, the 80s have a robust history in LA, allowing both stations to own a different set of hits, k earth the mainstream hits of the 80s, and jack being able to capitalize on the kroq 80s classics.
As for the rest of the market, real 923 has taken down power 106, and seems to have hurt amp radio a bit as well. 94-7 has done a good job of just doing enough tweaking to pick up those displaced hot listeners. The sound trounces the corporate rock sound of klos.
I'm not too keen on Spanish language programming but it would seem that maybe there is just too many signals doing regional mexican for any one of them to really break out of the pack. 96-3 is trying Spanish AC but doesn't seem to be really gaining any kind of traction on 107-5.
It really looks like k earth, kbig, and kiis own the top spots in all the key demos. You got real and alt doing well 18-34, with power and amp down in that demo.
IMO, cbs-fm is a much better listen that k-earth is, but the numbers don't lie, k-earth has the demos cbs-fm could only dream of having. People will tell you over and over again that the thing that turns them off the most is repetition, but what they say doesn't match up with what they do, they really do just want to hear the same songs over and over again. So they tell you they are going to take the off ramp, but they remain straight ahead on that dark desert highway, when they say they want more variety they really are just blowing that cool wind up your....
The tight playlist with the 80s emphasis is working well, and it also doesn't seem to be hurting jack, the 80s have a robust history in LA, allowing both stations to own a different set of hits, k earth the mainstream hits of the 80s, and jack being able to capitalize on the kroq 80s classics.
As for the rest of the market, real 923 has taken down power 106, and seems to have hurt amp radio a bit as well. 94-7 has done a good job of just doing enough tweaking to pick up those displaced hot listeners. The sound trounces the corporate rock sound of klos.
I'm not too keen on Spanish language programming but it would seem that maybe there is just too many signals doing regional mexican for any one of them to really break out of the pack. 96-3 is trying Spanish AC but doesn't seem to be really gaining any kind of traction on 107-5.
It really looks like k earth, kbig, and kiis own the top spots in all the key demos. You got real and alt doing well 18-34, with power and amp down in that demo.
IMO, cbs-fm is a much better listen that k-earth is, but the numbers don't lie, k-earth has the demos cbs-fm could only dream of having. People will tell you over and over again that the thing that turns them off the most is repetition, but what they say doesn't match up with what they do, they really do just want to hear the same songs over and over again. So they tell you they are going to take the off ramp, but they remain straight ahead on that dark desert highway, when they say they want more variety they really are just blowing that cool wind up your....
