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NFL Game Scores 15.2M Viewers on Yahoo

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The first streaming-only NFL regular season game drew 15.2 million unique viewers, according to Yahoo.

The NFL averages about 17.6 million viewers for Thursday Night Football on CBS and the NFL Network. It averages 13.5 million for Monday Night Football.

“It’s been a great opportunity to partner with the NFL and deliver a truly exceptional global live streaming experience for our users,” said Adam Cahan, Yahoo’s senior VP of product and engineering. “We’re seeing a dramatic shift in the industry as audiences’ primary video watching moves away from TV. We were thrilled to join the NFL in setting a new standard for sports programming for our users and advertisers.”

The game generated 33.6 million video streams, and more than 460 million total minutes of video consumed. About 33% of the audience—about 5 million viewers—were outside the U.S.

The game was also seen on TV in Buffalo and Jacksonville, the teams' home markets, and in the U.K. on Sky and BBC, as well as in China. Those viewers will be added to the game's total audience later.
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http://www.broadcastingcable.com/news/currency/nfl-game-scores-152m-viewers-yahoo/145263
 
This was a grossly misleading news release by Yahoo. Yes, 15.2 million viewers tuned in for some part of the game. That is not the same as averaging 15.2 million viewers.
Thursday Night Football's 17.2 million is an AVERAGE number of viewers at any one time during the game. Yahoo's average viewership at any one time during their game was only about 3.25 million viewers or so. Very low by NFL standards, but likely an all-time record high for any live streaming event. Why they couldn't just tout that I do not know.
 
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