106.7 Lite FM sure loves the '80s... but not the '90s - Page 2
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Thread: 106.7 Lite FM sure loves the '80s... but not the '90s

  1. #11
    WLTW HD2 recently started carrying iHeart 80's Radio. Perhaps 80's music is the "oldies" for Lite's primary demo.

    iHeart 80's Radio: http://www.iheart.com/live/iheart80s-radio-5060/

  2. #12
    Quote Originally Posted by Barry View Post
    WLTW HD2 recently started carrying iHeart 80's Radio. Perhaps 80's music is the "oldies" for Lite's primary demo.

    iHeart 80's Radio: http://www.iheart.com/live/iheart80s-radio-5060/
    Pretty sure that's what iHeart's WHCN Hartford HD2 recently started carrying, replacing a classic rock stream. I've listened a little and it seems the playlist is tiny compared to the classic country stream aired on WWYZ HD2. I got bored quickly, but I realize that tight playlists of big hits that still test well resonate with most folks in that big wide world that doesn't post to radio or music forums.

  3. #13
    No they are not saving 90s music for their next decade of emphasis it is the simple fact that the 90s doesn't offer much music that would fit on wltw that tests well.

    The decade was good for hip hop and alt rock, which does no good for lite fm. Younger demos would rather hear 70s and early 80s Elton John than the stuff he did in the 90s, even if they were kids then and not alive when the 70s and early 80s stuff was new. The younger end of lite fm would rather hear Don't stop believing form 1981, than roll to me from 1996.

  4. #14
    A sampling of the '90s music WHUD is playing:

    AARON NEVILLE Everybody Plays The Fool
    ACE OF BASE Don't Turn Around
    ACE OF BASE The Sign
    AEROSMITH I Don't Want To Miss A Thing
    ALANIS MORISSETTE Ironic
    ANNIE LENNOX Walking On Broken Glass
    BLUES TRAVELER Run-Around
    BONNIE RAITT Something To Talk About
    BRYAN ADAMS (Everything I Do) I Do It...
    BRYAN ADAMS Please Forgive Me
    CHER Believe
    CREED With Arms Wide Open
    DEEP BLUE SOMETHING Breakfast At Tiffany's
    DEL AMITRI Roll To Me
    DONNA LEWIS I Love You Always Forever
    DUNCAN SHEIK Barely Breathing
    EDWIN MCCAIN I'll Be
    FLEETWOOD MAC Landslide (Live '97)
    FOUR SEASONS December, 1963 (Oh, What A...) [probably the 1994 remix]
    GOO GOO DOLLS Iris
    GOO GOO DOLLS Name
    GOO GOO DOLLS Slide
    GREEN DAY Good Riddance (Time Of Your..
    HADDAWAY What Is Love
    HEIGHTS How Do You Talk To An Angel
    HOOTIE AND THE BLOWFISH Only Wanna Be With You
    JENNIFER LOPEZ Waiting For Tonight
    JIMMY CLIFF I Can See Clearly Now
    JON SECADA Just Another Day
    LISA LOEB/NINE STORIES Stay (I Missed You)
    MARC COHN Walking In Memphis
    MARIAH CAREY Always Be My Baby
    MARIAH CAREY Dreamlover
    MARIAH CAREY Hero
    MARIAH CAREY I'll Be There
    MATCHBOX 20 3 AM
    MATCHBOX TWENTY Unwell
    MELISSA ETHERIDGE Come To My Window
    NATALIE IMBRUGLIA Torn
    NO DOUBT Don't Speak
    ROD STEWART Have I Told You...(Unplugged)
    SANTANA Smooth f/Rob Thomas
    SEAL Kiss From A Rose
    SHERYL CROW All I Wanna Do
    SIXPENCE NONE THE RICHER Kiss Me
    SMASH MOUTH All Star
    SOPHIE B. HAWKINS As I Lay Me Down
    SPIN DOCTORS Two Princes
    STING Fields Of Gold
    TAL BACHMAN She's So High
    TLC Waterfalls
    VERVE Bitter Sweet Symphony
    WILSON PHILLIPS Hold On

  5. #15
    Quote Originally Posted by DOB View Post
    No they are not saving 90s music for their next decade of emphasis it is the simple fact that the 90s doesn't offer much music that would fit on wltw that tests well.

    The decade was good for hip hop and alt rock, which does no good for lite fm. Younger demos would rather hear 70s and early 80s Elton John than the stuff he did in the 90s, even if they were kids then and not alive when the 70s and early 80s stuff was new. The younger end of lite fm would rather hear Don't stop believing form 1981, than roll to me from 1996.
    Elton John is a major AC staple. And so is Billy Joel. Both artists made albums in the 70's and 80's and are very common on most AC stations.

    And you're forgetting the R&B part of the format! It's common to hear Earth Wind and Fire, Michael Jackson, Whitney Houston, Donna Summer, Tina Turner mixing with today's artists. Some of the stuff you hear on WBLS gets played on Lite.

    About the younger demos, they will turn away if they hear any of the sleepy songs, mostly from the 70's. Both Marvin Gaye's "Let's Get It On" and Al Green's "Let's Stay Together" are considered "soft" ballads as they were recorded in the early 70's. Personally, I do not take Barry White's "Never, Never Gonna Give You Up" seriously because it is one the most sleepiest songs than the two aforementioned. This will turn away younger listeners, unless they listen to either WBLS or CBS-FM.

  6. #16
    Quote Originally Posted by CurtisNEPA View Post
    Elton John is a major AC staple. And so is Billy Joel. Both artists made albums in the 70's and 80's and are very common on most AC stations.

    And you're forgetting the R&B part of the format! It's common to hear Earth Wind and Fire, Michael Jackson, Whitney Houston, Donna Summer, Tina Turner mixing with today's artists. Some of the stuff you hear on WBLS gets played on Lite.

    About the younger demos, they will turn away if they hear any of the sleepy songs, mostly from the 70's. Both Marvin Gaye's "Let's Get It On" and Al Green's "Let's Stay Together" are considered "soft" ballads as they were recorded in the early 70's. Personally, I do not take Barry White's "Never, Never Gonna Give You Up" seriously because it is one the most sleepiest songs than the two aforementioned. This will turn away younger listeners, unless they listen to either WBLS or CBS-FM.

    Ah yeah they are lol. Having seen both artists in concert multiple times i'm well aware they made albums in the 70s and 70s in fact the post you responded to from me even states that.

    "Younger demos would rather hear <b>70s and early 80s Elton John</b> than the stuff he did in the 90s, even if they were kids then and not alive when the 70s and early 80s stuff was new. The younger end of lite fm would rather hear Don't stop believing form 1981, than roll to me from 1996."

    I made no mention of the r and b part of the format, I responded to a post here about the Eagles song. The only Marvin Gaye song an ac today should play is "Sexual Healing". The only song from Barry White I could see them think about playing is "My Everything", that one has more appeal with the younger end that "Never gonna give you up" which most probably don't even know. I think at this point the biggest hit "Can't get enough..." is not a wise play either. The 70s are tricky, I'd really cut the list down to a few mass appeal gems. I guess you could spike a few of the best known rhythmic material like I will survive. No way would I play more than 2 70s an hour, probably just 1.

    If I was to include in my post my entire philosophy on how the music should be programmed on an adult contemporary radio station it would be an extremely long read, in short there is just no way I could including everything in one post.

    The point I was making, solely, was about the fact that when it comes to artists like Elton John and Billy Joel there is more appeal even with the younger listeners to play their 70s and 80s staples than the stuff they put out in the 90s and later. You need to not be sleepy today, gotta have the mix fairly upbeat and fun, but there are a few songs that are so mass appeal that you must play them, then obviously it becomes about how you play them, how you layer them around newer more upbeat material.

    That list here of 90s songs, many of those are turn offs, they don't test, no one wants to hear them. Not all, about half maybe are ok, but today especially in a big market you need to be playing nothing but strong testing favorites. Tight is right. WHUD has heritage in their market, I don't think the NYCs get building penetration up there either, so they can get away with playing some duds I guess.

    All I know is that if I could get a dollar every time I heard an adult contemporary jock complain about playing Hotel (I guess I have to say yes I know its a 70s song and the remake was from the 90s so I don't get corrected on what I didnt say lol) I'd have myself a pretty plush retirement.

  7. #17
    ...this could be a fun debate!

    AARON NEVILLE Everybody Plays The Fool NO
    ACE OF BASE Don't Turn Around SPIKE
    ACE OF BASE The Sign YES
    AEROSMITH I Don't Want To Miss A Thing YES
    ALANIS MORISSETTE Ironic YES
    ANNIE LENNOX Walking On Broken Glass NO
    BLUES TRAVELER Run-Around YES
    BONNIE RAITT Something To Talk About SPIKE
    BRYAN ADAMS (Everything I Do) I Do It... YES
    BRYAN ADAMS Please Forgive Me NO
    CHER Believe NO
    CREED With Arms Wide Open SPIKE
    DEEP BLUE SOMETHING Breakfast At Tiffany's NO
    DEL AMITRI Roll To Me NO
    DONNA LEWIS I Love You Always Forever NO
    DUNCAN SHEIK Barely Breathing NO
    EDWIN MCCAIN I'll Be YES
    FLEETWOOD MAC Landslide (Live '97) YES
    FOUR SEASONS December, 1963 (Oh, What A...) [probably the 1994 remix] YES
    GOO GOO DOLLS Iris YES
    GOO GOO DOLLS Name YES
    GOO GOO DOLLS Slide YES
    GREEN DAY Good Riddance (Time Of Your.. YES
    HADDAWAY What Is Love NO
    HEIGHTS How Do You Talk To An Angel NO
    HOOTIE AND THE BLOWFISH Only Wanna Be With You SPIKE
    JENNIFER LOPEZ Waiting For Tonight YES
    JIMMY CLIFF I Can See Clearly Now NO
    JON SECADA Just Another Day NO
    LISA LOEB/NINE STORIES Stay (I Missed You) SPIKE
    MARC COHN Walking In Memphis SPIKE
    MARIAH CAREY Always Be My Baby YES
    MARIAH CAREY Dreamlover SPIKE
    MARIAH CAREY Hero NO
    MARIAH CAREY I'll Be There SPIKE
    MATCHBOX 20 3 AM YES
    MATCHBOX TWENTY Unwell NO
    MELISSA ETHERIDGE Come To My Window YES
    NATALIE IMBRUGLIA Torn YES
    NO DOUBT Don't Speak YES
    ROD STEWART Have I Told You...(Unplugged) NO
    SANTANA Smooth f/Rob Thomas YES
    SEAL Kiss From A Rose SPIKE
    SHERYL CROW All I Wanna Do YES
    SIXPENCE NONE THE RICHER Kiss Me YES
    SMASH MOUTH All Star NO
    SOPHIE B. HAWKINS As I Lay Me Down NO
    SPIN DOCTORS Two Princes YES
    STING Fields Of Gold NO
    TAL BACHMAN She's So High NO
    TLC Waterfalls YES
    VERVE Bitter Sweet Symphony NO
    WILSON PHILLIPS Hold On NO

    Lite probably plays a few I say no to and vice versa, but that's how I see it off the top of my head, which is trumped completely by a correctly executed music test.

  8. #18
    Quote Originally Posted by CurtisNEPA View Post
    Personally, I do not take Barry White's "Never, Never Gonna Give You Up" seriously because it is one the most sleepiest songs than the two aforementioned. This will turn away younger listeners, unless they listen to either WBLS or CBS-FM.
    As for Barry White, WLTW does play "Can't Get Enough Of Your Love, Babe".

    And Elton John did have two #1 hits in 1997, "Candle In The Wind '97" and "Something About The Way You Look Tonight", another #1 in 1992 with his live duet with George Michael "Don't Let The Sun Go Down On Me", as well as a #4 hit in 1994 with "Can You Feel The Love Tonight", #9 in 1992 with "The One", and he is also very well known among younger listeners for the Lion King song "Circle Of Life" (#18, 1994). So it's not like he stopped having major hits after the '80s; younger listeners can and will recognize his voice and music.
    Last edited by kevtronics; 10-29-2015 at 10:55 PM.

  9. #19
    And for comparison, some of the '90s (and newer!) music WCBS-FM is playing:

    BONNIE RAITT Something To Talk About
    BRYAN ADAMS (Everything I Do) I Do It...
    BRYAN ADAMS Have You Ever Really Loved...
    GEORGE MICHAEL/ELTON JOHN Don't Let The Sun Go Down...
    GO WEST King Of Wishful Thinking
    HOOTIE AND THE BLOWFISH Only Wanna Be With You
    JASON MRAZ Remedy (I Won't Worry) [from 2003! ]
    JON SECADA Just Another Day
    KNACK My Sharona [re-charted in 1994 ]
    LONDONBEAT I've Been Thinking About You
    MADONNA Vogue
    MICHAEL JACKSON Black Or White
    ROD STEWART Downtown Train
    SANTANA Smooth f/Rob Thomas
    SHERYL CROW All I Wanna Do

  10. #20

    Join Date
    Apr 2011
    Location
    Irving, TX
    Posts
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    WLTW is a pretty interesting AC. WLTW still plays 5-8 80s an hour, 1 70s an hour or every other hour, and 1 90s an hour or every other hour. While most other AC like KMGL from my hometown Oklahoma City and KODA from Houston only plays 4 80s an hour and 1 90s every other hour.

    WBEB/Philly, KRWM/Seattle, and KOIT/San Francisco had took similar approaches as KMGL and KODA did. KMGL still promote their "Awesome 80s Weekend". They still play only 4 80s an hour on their Awesome 80s Weekend. Rarely on occasion they ever would play 6-7 80s in an hour. Five years ago KMGL used to play 6-9 80s an hour and 1-3 70s an hour. WLTW is like one of the few AC that I know that are still heavy on 80s and that are still playing a few 70s tracks as of 2016 besides WRVR/Memphis, WEAT/West Palm Beach, and WLYF/Miami. Very few AC focus heavily on 90s. Most AC focus heavily on 2k, recurrents, and currents with some 80s and few 90s. Some AC focus very little on 80s and 90s like WBEB and KOIT with 1-2 80s an hour and 1-2 90s an hour. Almost all the AC focus on 00s, recurrents, and currents as of now.

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