Imus Unloads on the Dickey Brothers
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Thread: Imus Unloads on the Dickey Brothers

  1. #1

    Imus Unloads on the Dickey Brothers

    Tom Taylor NOW reports in the Thursday, October 15 news letter:

    "They [the Dickey brothers] “went around the country and ruined radio stations” ... WABC New York, is one of them." Imus was coming out of a lengthy spot break in his third hour that was loaded with promos for weekend infomercial shows.

    “Now [WABC] is being programmed by the sales department. It’s a disgrace…I know they have to make money, but that’s why they got rid of the Dickeys.” Imus continued, “They went around the country and ruined radio stations. This [WABC] is one of them.”

    “When I first came to New York and went to work at WNBC, our big rival was WABC with Cousin Bruce Morrow, the great Dan Ingram, Harry Harrison and all those people ... [now] they sell time to these idiot doctors who have programs on the weekend” – and who’re entitled to promos during the week, sometimes stacked up in morning drive.

    ---

    There's probably more of this sentiment in other (smaller) Cumulus markets that won't be aired. More than likely, Cumulus is in a grace period where such comments may be tolerated for a week or two, but only by the company's biggest personalities. After that time passes, employees will be expected to get with the program and get it done. But in a way, it's refreshing that Imus called the situation, at WABC and other markets, for what it is: A bloody train wreck waiting to be cleaned up and put back on the tracks.

  2. #2
    John Mainelli noticed that Imus waited until they were gone to go on his rant. It's a valid observation.

  3. #3
    Weekends on WABC and virtually every talk station in the country is horrendous. There are a few decent shows sprinkled among the infomercials/brokered shows but they are few and far between. Yes, I know those brokered shows make money for the stations, but I would imagine they have very few, if any listeners. I think David Eduardo pointed out that WABC has a .3 on Saturday and Sunday. I'm amazed they are that high. I love talk radio,but I avoid any talk station like the plague on the weekend. I would welcome repeats of the weekday shows on the weekend,but Infomercials make money, "best of's" don't,but from a listener standpoint ANYTHING is better than Real Estate shows, Doctor shows, Financial shows,etc.

    Bravo to Imus for saying what everybody knows is true,but what does he have to lose? He's probably in his last contract.

  4. #4
    Pot, kettle, black. Does Imus have anyone in the advertising demo listening to his show any more? And isn't he literally phoning it in at this point?

    I wonder if WABC would do any worse playing '60s and '70s oldies instead. I'm sure the ratings would be no worse than what they are now, and would be cheaper than paying those pricey talk hosts.

    AM radio isn't going to attract any new listeners under 50 years old at this point anyway. Might as well go with nostalgia since it's one of the few things left that AM radio can do any more.

  5. #5

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    Quote Originally Posted by Theater of My Mind View Post
    Pot, kettle, black. Does Imus have anyone in the advertising demo listening to his show any more? And isn't he literally phoning it in at this point?

    I wonder if WABC would do any worse playing '60s and '70s oldies instead. I'm sure the ratings would be no worse than what they are now, and would be cheaper than paying those pricey talk hosts.

    AM radio isn't going to attract any new listeners under 50 years old at this point anyway. Might as well go with nostalgia since it's one of the few things left that AM radio can do any more.
    You're exactly right.
    Awww, you're an "alpha male". Isn't that cute...

  6. #6
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    Pot, kettle, black. Yupp!

    Ix-nay on playing oldies...can't monetize that.

    Ancient Modulation is just that. News, Sports & Brokered programming is pretty much all most of them are doing. But Nurse Jeff and I really enjoy KFI out of Boss Angeles...their talkers aren't old geezers doing the Limbaugh, Hannity & Levin routine.
    Dr. Akbar 'n Nurse Jeff
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    Download the Buckeye Media Hut app for your iPhone or Android device today. Amaze your friends with all kinds of stuff that really isn't important!

  7. #7
    It is really sad to see what has happened to WABC on weekends. It is like their strategy is to destroy the station and drive away listeners.

    It blows my mind that in the NYC region one cannot find any live talk radio programs to listen to on weekends. Even if stations ran repeats of weekday shows that would be far better than that infomercial garbage.

    These stations could also probably find compelling personalities that would work for free or sell their own Ads and pay for the time rather than run a station into the ground with infomercials.

  8. #8
    Quote Originally Posted by mikerock View Post

    These stations could also probably find compelling personalities that would work for free or sell their own Ads and pay for the time rather than run a station into the ground with infomercials.
    Working for free doesn't make the station money. Paying for time is what the infomercials do, and you hear what they sound like. So neither of your suggestions would solve the problem.

    They're not doing this to drive away the audience. Imus himself is doing a great job there. They're doing it because at this point it's about the only source of revenue they have.

  9. #9
    IMUS = 3 hours a day, 4 days a week. IMUS = 1 crappy segment every day (Blond on Blond, psychos, etc) rather than interviews. IMUS = (to quote him) "getting up 5 minutes before the show and spending 3 hours trying to wake up". IMUS = an old pro who is phoning it in.

    Look to your own home Iman...you are part of the problem!

  10. #10
    Quote Originally Posted by TheBigA View Post
    Working for free doesn't make the station money. Paying for time is what the infomercials do, and you hear what they sound like. So neither of your suggestions would solve the problem.

    They're not doing this to drive away the audience. Imus himself is doing a great job there. They're doing it because at this point it's about the only source of revenue they have.
    How is talent working for free or peanuts not going to make the station money? You are going to tell me in a metro like NYC with their signal reach they really cannot sell enough Ads on weekends to make a enough money and must go the infomercial route? I am not buying it.

    If they are making money now selling time to those running infomercials it is not any different selling to someone that puts an actual show on and sells their own Ads.

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