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Washington, DC + Baltimore Radio Ratings: August 2015

P

pjc1961

Star Participant
The August 2015 survey period covers Thu. 7/16/15 - Wed. 8/12/15 -
publicly released data for subscribing stations age 6+ overall:

Washington, DC: http://ratings.radio-online.com/cgi-bin/rol.exe/arb015
Baltimore, MD: http://ratings.radio-online.com/cgi-bin/rol.exe/arb021

Next report will be for the September 2015 survey period covering Thu. 8/13/15 - Wed. 9/9/15.
The data release date will be Wed. 9/30/2015 (delayed one day due to Yom Kippur on 9/22-23/2015).

AllAccess.com PPM Analysis by Research Director Inc. for August 2015
includes demo breakouts for the top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
(Washington, DC is discussed second at the link below):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-august-pp
 
The only thing standing in between WPGC solidified top 5 ranking is its musical programming. Sam Swanson needs to allow Angelique Alston program the station back to its full-service urban roots and spin more contemporary R&B and neo-soul music. Washington is missing a station that can play whatever urban music that appeals to the format audience and has mass appeal. WHUR and WKYS has the one up on R&B and WPGC lack of competition on this front is what causes the station to stumble with the 25-54 demo particularly 25-34 year olds. The station has found its footing, and many love the old school hip-hop spins. However, the lack of contemporary R&B is what is missing to stabilize WPGC's consistent appeal and interest in listening with that 25-34 year old demo.
 
Are you privy to market 25-54 numbers, or are you arriving at your opinion based on published 6+ numbers of the posted link?
 
Kelly A said:
Are you privy to market 25-54 numbers, or are you arriving at your opinion based on published 6+ numbers of the posted link?
Click to expand...

The last link on original post has a breakdown of 25-54 numbers for the Washington DC market. Additionally, DCRTV goes into further analysis of each 18-49, 18-34, 25-54 analysis of the August PPM. Both analyses show WPGC doing well overall and with the 18-49 and 18-34, but it is still weak with the 25-54 demographic.
 
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