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Philadelphia PPM Ratings: August 2015

J

Jul

Guest
I know I'm posting this a day early, but I just wanted to get this thread posted. The ratings are released tomorrow 8/31/15

The August 2015 survey period covers July 16 - August 12
publicly released data for subscribing stations age 6+ overall:
http://ratings.radio-online.com/cgi-bin/rol.exe/arb007
http://www.allaccess.com/nielsen/q/market/89/philadelphia-pa

September ratings will be released on 9/29/2015. That period will cover August 13 - September 9. It would be interesting to see if some radio stations will make major changes, during the new ratings period that starts on 9/10 or before then?
 
The numbers are released. Some highlights: WPHT still flat with a 1.7 (20th overall and last among the commercial radio stations in Philadelphia that are subscribed with Nielsen ), even though the cume went up to 301,700 (20th in cume and last among the Philadelphia commercial subscribed radio stations with Nielsen ). WBEB went up to a 7.0 with a cume of 1,795,600 (number 1 in both categories ), KYW went down to a 5.1 (7th overall) with a cume dropping to 917,900 (9th in cume). 94.1 WIP went up to a 4.1 with a cume of 652,900 (still number 1 sports station). Despite the personnel changes at WOGL, their ratings and cume went up. WOGL went up to a 7.0 (tied for first with WBEB) and the cume went up to 1,336,200.
 
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