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Star Participant
After a months-long battle that involved the boy wizard, Harry Potter himself (or at least actor Daniel Radcliffe), the war to save BBC3 as a linear channel has all-but reached an end.
Trutstees of the British public broadcaster have set spring 2016 as the date to relaunch the channel online, a move BBC executives have repeated is a necessary to serve the needs of a modern, digitally savvy audience of cable-cutters.
BBC3 launched in 2003 as a way to appeal to young viewers, age 16 to 34 years.
The channel was conceived “before the iPhone, Facebook, SBTV, Netflix, Snapchat, driverless cars and a man jumping from space. The world’s changed and what millennials and Generation Z want and expect from the BBC has changed. To meet their needs as licence fee payers we must offer them a service and content they want,” said Damian Kavanagh, controller for the channel, in a blog post.
http://streamdaily.tv/2015/08/26/bbc-sets-the-date-to-shift-linear-channel-3-online/