Call Letters - KFRC - Page 2
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Thread: Call Letters - KFRC

  1. #11
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    Quote Originally Posted by LKellerIII View Post
    I don't know the reason the KCBS call letters were allowed by CBS to remain in San Francisco, while KNBC was rightfully moved to LA. Growing up in LA it was odd to have KABC (radio and TV), KNBC (TV) and KNX/KNXT. I assume the rationale at the time was that KCBS was locked in a ratings fight with KGO radio, and it made sense to keep them for the status it conveyed, and KNX listeners in LA were used to those historical calls, and there was no point changing. But I'm just speculating.
    Your speculation is close to the mark, Llew. The KCBS calls were as meaningful to San Franciscans as the KNX calls were to Los Angelenos. To move them to L.A. would have created the exact same situation NBC faced when moving the KNBC calls south ... up until the FCC decision to allow calls to exist in different markets (provided they were on no more than one station in each service -- AM/FM/TV -- total) moving KCBS would have required both the AM and FM calls in SF to change. Probably wasn't an issue on FM, but CBS was in a more competitive position on AM than was NBC with KNBC (now KNBR, of course).

    They probably looked at it, figured the paperwork and filing fees weren't worth it -- losing them on the AM in SF wasn't worth having them on channel 2 in LA (and you notice KNX still has the same call sign now as then) -- and just left everything alone until the FCC decision let them add KCBS-TV, but in a different market than KCBS and KCBS-FM.

    Of course, the -FM call ended up down here eventually as well, when CBS tried to emulate WCBS-FM's format on the former KNX-FM, but that is a different story for another day.

  2. #12
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    I just had a funny thought, re-reading my last post.

    If Dr. Don Rose were still alive, he probably would have said "I'm gonna take the KFRC call letters, move to Sacratomato, and set up shop there ... the heck with the rest of ya!"

  3. #13
    Quote Originally Posted by K.M. Richards View Post
    I just had a funny thought, re-reading my last post.

    If Dr. Don Rose were still alive, he probably would have said "I'm gonna take the KFRC call letters, move to Sacratomato, and set up shop there ... the heck with the rest of ya!"
    Why didn't he call it "Sacrapimento"?

  4. #14
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    Quote Originally Posted by semoochie View Post
    Quote Originally Posted by K.M. Richards View Post
    I just had a funny thought, re-reading my last post.

    If Dr. Don Rose were still alive, he probably would have said "I'm gonna take the KFRC call letters, move to Sacratomato, and set up shop there ... the heck with the rest of ya!"
    Why didn't he call it "Sacrapimento"?
    I don't know, and it's ten years too late to ask him now.

  5. #15
    Quote Originally Posted by K.M. Richards View Post
    I don't know, and it's ten years too late to ask him now.
    I'm sorry that I'm late to the game but I never heard him until "the magic of YouTube". I think the first time was right after he died.

  6. #16
    Quote Originally Posted by semoochie View Post
    Why didn't he call it "Sacrapimento"?
    I've lived here for almost two years now, have been coming here most of my life to visit, and have never heard anyone call it Sacrapimento. Apparently, people do. If you Google "Sacrapimento", it treats it as a mistake first, but if you tell the search engine that's what you really mean, it finds 282 references. "Sacratomato" you get right away, with 36,000 references. It's just the more common nickname for the town.

    The funny thing about KM's thought is that if Dr. Don had taken the KFRC calls to Sacratomato, everybody would have known what he was talking about. KFRC not only came in like a local in the glory days (before interference ate the AM dial and when world-class engineers like Phil Lerza, who knew how to maximize an audio chain, were in charge), but it showed up in the ratings fairly regularly. The big Top 40 battles were between KROY and KXOA/KNDE, but both of those stations nervously looked over their shoulder at KFRC, which was absolutely a factor...to the point of having a toll-free Sacramento request line.

  7. #17
    Quote Originally Posted by K.M. Richards View Post
    I just had a funny thought, re-reading my last post.

    If Dr. Don Rose were still alive, he probably would have said "I'm gonna take the KFRC call letters, move to Sacratomato, and set up shop there ... the heck with the rest of ya!"
    Wouldn't he then have had to deal with KLOK?

  8. #18
    Quote Originally Posted by michael hagerty View Post
    I've lived here for almost two years now, have been coming here most of my life to visit, and have never heard anyone call it Sacrapimento. Apparently, people do. If you Google "Sacrapimento", it treats it as a mistake first, but if you tell the search engine that's what you really mean, it finds 282 references. "Sacratomato" you get right away, with 36,000 references. It's just the more common nickname for the town.

    The funny thing about KM's thought is that if Dr. Don had taken the KFRC calls to Sacratomato, everybody would have known what he was talking about. KFRC not only came in like a local in the glory days (before interference ate the AM dial and when world-class engineers like Phil Lerza, who knew how to maximize an audio chain, were in charge), but it showed up in the ratings fairly regularly. The big Top 40 battles were between KROY and KXOA/KNDE, but both of those stations nervously looked over their shoulder at KFRC, which was absolutely a factor...to the point of having a toll-free Sacramento request line.
    OK, this now makes sense: I thought Dr. Don was just playing with words but Sacramento is or at least was well known as a tomato processing area with several such plants. I had no idea and thought "Sacrapimento" was a better fit. I'm sure that all of these "Sacratomato" references exist only because of Dr. Don and any references to "Sacrapimento" are from people like me who jumped to the wrong conclusion without all the facts.

  9. #19
    Quote Originally Posted by semoochie View Post
    OK, this now makes sense: I thought Dr. Don was just playing with words but Sacramento is or at least was well known as a tomato processing area with several such plants. I had no idea and thought "Sacrapimento" was a better fit. I'm sure that all of these "Sacratomato" references exist only because of Dr. Don and any references to "Sacrapimento" are from people like me who jumped to the wrong conclusion without all the facts.
    Still are. From about 60 miles north of Sac down through the Central Valley, we grow 90 percent of the tomatoes consumed in the U.S. and half of the tomatoes the world eats.

  10. #20
    Quote Originally Posted by landtuna View Post


    Wouldn't he then have had to deal with KLOK?
    I don't get it, Tuna. KLOK was a San Jose station. Were you thinking of KRAK (a huge country station here in the 60s, 70s and into the 80s)?

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