Call Letters - KFRC
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Thread: Call Letters - KFRC

  1. #1

    Call Letters - KFRC

    I think it is time for CBS to move the call letters KFRC to KCBS-FM, Los Angeles, Jack FM.
    Bring the KCBS-FM call letters to 106.9.

    CBS would still own the KFRC call letters and they would be on an actual music station.

    KFRC would essentially move from the number 4 market to the number 2 market

  2. #2
    K.M. Richards
    Guest
    Wouldn't make any difference except to people who have a fixation on call letters.

  3. #3
    Quote Originally Posted by K.M. Richards View Post
    Wouldn't make any difference except to people who have a fixation on call letters.
    It would make for a cleaner ID in San Francisco if CBS-FM isn't currently using the calls for promotional purposes.

  4. #4
    Given that CBS has all of its properties ID with HD suffixes, you're going to get a clunky legal that's rapidly fired within the imaging with or without it.

    By the time you're done paying to file the paperwork and paying the administrative costs of updating every piece of paper at headquarters (much less updating the call signs on every piece of paper at the two stations)... remind me again why this is worth the time and effort when it doesn't change your branding, ratings, or revenue?
    The opinions expressed are my own and do not necessarily reflect those of my employers. Retweets are not endorsements.

  5. #5
    K.M. Richards
    Guest
    Quote Originally Posted by johndavis View Post
    By the time you're done paying to file the paperwork and paying the administrative costs of updating every piece of paper at headquarters (much less updating the call signs on every piece of paper at the two stations)... remind me again why this is worth the time and effort when it doesn't change your branding, ratings, or revenue?
    (sarcasm mode on)

    Because the OP wants it, that's why!

    (sarcasm mode off)

  6. #6
    It will never happened, at all

    CBS maybe going to put the KFRC calls on a SF Station not LA

    Put KCBS-FM on 106.9

  7. #7
    No need. As KM says, only call letter freaks would care. "KFRC" means nothing in L.A. And having those calls on KCBS' FM simulcast sure doesn't keep them from having a great top-of-the-hour ID:

    http://www.tophour.com/audio/San%20F...bs_sfybush.mp3

    And CBS is doing nice stuff with KFRC HD-2, playing classic hits with an emphasis on stuff that was big on KFRC in the 70s and early 80s with IDs and jingles from back in the day. Driving around San Francisco, it sounds about right...only missing the jocks:

    http://player.radio.com/listen/stati...m-classic-hits
    Last edited by michael hagerty; 08-06-2015 at 08:11 AM.

  8. #8
    Quote Originally Posted by michael hagerty View Post
    No need. As KM says, only call letter freaks would care. "KFRC" means nothing in L.A. And having those calls on KCBS' FM simulcast sure doesn't keep them from having a great top-of-the-hour ID:

    http://www.tophour.com/audio/San%20F...bs_sfybush.mp3

    And CBS is doing nice stuff with KFRC HD-2, playing classic hits with an emphasis on stuff that was big on KFRC in the 70s and early 80s with IDs and jingles from back in the day. Driving around San Francisco, it sounds about right...only missing the jocks:

    http://player.radio.com/listen/stati...m-classic-hits
    I agree with Michael and KM. I'm not a big KCBS listener (all commercials all the time, with an occasional news segment), but I love that TOH ID. It was a bit disconcerting at first hearing those call letters on a news station, but (sentimentalist that I am), it's still nice having them in the Bay Area.

    There was an argument a few years ago on this site about K-F-R-C, which invoke San FRanCisco even though the calls were apparently given in sequence to the Don Lee station at its inception, by the agency that preceded the FCC. I dug up some evidence that stations in that era WERE in fact, given requested call letters on occasion. The first known request was the banker from Des Moines who requested (and was granted) "WHO" in April of 1924. KFRC did not come along until September 1924. But regardless, the KFRC calls have historical meaning, and would be silly to park in Los Angeles...not to mention all the paperwork and FCC fees involved for CBS for no possible gain.

    Possible evidence for Don Lee requesting the KFRC call letters - KFRB (Bakersfield) didn't exist until 1948, and KFRE (FREsno) went on the air in 1937. Couldn't find anything on KFRD.

    I don't know the reason the KCBS call letters were allowed by CBS to remain in San Francisco, while KNBC was rightfully moved to LA. Growing up in LA it was odd to have KABC (radio and TV), KNBC (TV) and KNX/KNXT. I assume the rationale at the time was that KCBS was locked in a ratings fight with KGO radio, and it made sense to keep them for the status it conveyed, and KNX listeners in LA were used to those historical calls, and there was no point changing. But I'm just speculating.

    BTW - Ronald Reagan worked at WHO for 4 years in the 1930s.
    Last edited by LKellerIII; 08-06-2015 at 11:30 AM.

  9. #9
    Quote Originally Posted by LKellerIII View Post
    I agree with Michael and KM. I'm not a big KCBS listener (all commercials all the time, with an occasional news segment), but I love that TOH ID. It was a bit disconcerting at first hearing those call letters on a news station, but (sentimentalist that I am), it's still nice having them in the Bay Area.
    I listen pretty much every day for at least 25 minutes. That ID is, in my book, as good as most Top 40 TOHs from back in the day. And after 21 months, I still turn up the volume when they begin the tease that leads into it.

  10. #10
    Agreed - it is a great one. My personal favorites - radio nerd that I am - are the ones whispered at lightening speed when the station's "brand" (if you will) doesn't match the call letters previously granted to the frequency - usually when a brand and format are new For a few months in 1997 (IIRC), Clear Channel had sucked up the AM/FM Corporation, and there were a bunch of frequency swaps, so the the TOH IDs were:

    "Kiss-FM" "K-B-G-G, San Francisco"(had been K-Big)

    Wild 94.9 - K-S-A-N San Francisco"

    "K-San - K-Y-L-D, San Francisco" (107.7 and 94.9 had swapped)
    Last edited by LKellerIII; 08-06-2015 at 12:18 PM.

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