So if you are a Sirius/XM subscriber, you will only be able to listen online.
I don't think they realize just how many subscribers they will lose.
I don't think they realize just how many subscribers they will lose.
So if you are a Sirius/XM subscriber, you will only be able to listen online.
I don't think they realize just how many subscribers they will lose.
That's what puzzles me about SXM's ongoing effort to purge older-skewing musical formats from its lineup. The music channels don't run advertising, so who is SXM trying to appease by driving off the "unsellable" older folks? Maybe the businesses and ad agencies look at subscriber demographics as a whole and decide on that basis whether to advertise on the channels that carry advertising? Or maybe SXM wants to minimize the problem of subscriber death, which deprives SXM of opportunities to pass on added fees and/or upsell that subscriber to a more expensive service -- sink your hooks into a gullible 25-year-old and you can sell her/him any piece of crap that has "NEW AND IMPROVED" on it or carries a celebrity's endorsement with no problem at all. Can't do that with a worldly old-timer -- or a dead one.
SXM's whole approach is just so crass, cynical and lowest-common-denominator-targeted. I remember reading years ago that the inside term at Sirius for listeners with ideas for improvement was "Sperm -- Self Professed Experts on Radio and Music." I wonder if the suits and programmers there still laugh at the idiot subscribers when no one else is around.
And don't forget a lot of the target audience for this music doesn't know how to use technology. So this isn't even close to everyone.Here's a good indication of how many. Whether SXM cares or not remains to be seen.
https://www.facebook.com/SXMEscape/posts/1613718222237065?comment_id=1614159495526271¬if_t=like
That's what puzzles me about SXM's ongoing effort to purge older-skewing musical formats from its lineup. The music channels don't run advertising, so who is SXM trying to appease by driving off the "unsellable" older folks? Maybe the businesses and ad agencies look at subscriber demographics as a whole and decide on that basis whether to advertise on the channels that carry advertising? Or maybe SXM wants to minimize the problem of subscriber death, which deprives SXM of opportunities to pass on added fees and/or upsell that subscriber to a more expensive service -- sink your hooks into a gullible 25-year-old and you can sell her/him any piece of crap that has "NEW AND IMPROVED" on it or carries a celebrity's endorsement with no problem at all. Can't do that with a worldly old-timer -- or a dead one.
SXM's whole approach is just so crass, cynical and lowest-common-denominator-targeted. I remember reading years ago that the inside term at Sirius for listeners with ideas for improvement was "Sperm -- Self Professed Experts on Radio and Music." I wonder if the suits and programmers there still laugh at the idiot subscribers when no one else is around.
There are more of us 30 and 40-somethings who listen to easy listening and beautiful music than SXM assumes there are. They might think we're all 75+ years old and in nursing homes, but that is NOT the case. Granted, most people in their 30's and 40's don't care for EZ/BM, but there are quite a bit of us 30/40 something EZ/BM listeners out there than what people realize.
I do an online beautiful music station, and I regularly hear from my listeners who tell me they are in those age groups I just mentioned.
Listeners get "pigeon-holed" into what types of music should appeal to them, but it's merely stereotypes and doesn't reflect the real picture.
Sirius and XM were the companies selected. Then they merged. Primosphere protested but was not given the right to give the merged company actual competition, much less the right to the vacated channels.
And don't forget a lot of the target audience for this music doesn't know how to use technology. So this isn't even close to everyone.
This is a shame. It's not as if SiriusXM is losing money with a B/EZ service. They don't have live jocks, it's just automation. And no sponsors clamoring to chase after that picked-over 18-34 carcass.
It's a given that the format is no longer viable in a commercial terrestrial setting, and to most people my age - I'm 50 - it turns the stomach (personally, and for some dark reasons, I have a closet fondness for it and will listen from time to time). Regardless, I hate to see any music genre, even those I don't care much for, be thrown out on the ice to die.
--Russell
Nobody is pigeon-hole creating at XM. They survey a large sample of subscribers and track the interest in each channel and genre. If the interest is waning, the channel dies... just like 40's on 4.
They didn't kill 40s on 4, they just moved it into the lower-fidelity, mono neighborhood where the Canadian and FCC-mandated minority leased channels (which management would rather not be carrying at all) are and away from the other decade channels. It's now called 40s Junction and it's the same autopilot jukebox of old songs it's always been.
Yeah, my former neighbor was listening to it in his truck when we were in the mountains recently.They didn't kill 40s on 4, they just moved it into the lower-fidelity, mono neighborhood where the Canadian and FCC-mandated minority leased channels (which management would rather not be carrying at all) are and away from the other decade channels. It's now called 40s Junction and it's the same autopilot jukebox of old songs it's always been.
I don't know where I read it. But I read it. As a condition of the merger, Sirius and XM had to turn over excess channels to competitors. Most of them were Spanish. Don't ask me how the receivers work. If it was a federal requirement, then a library I am going to next week will likely have the information. Hopefully online.
There are no vacated channels. There are Sirius band radios, there are XM band radios and there are newer dual band ones. Bit they are using all their capacity on their 9 satellites.
I don't know where I read it. But I read it. As a condition of the merger, Sirius and XM had to turn over excess channels to competitors. Most of them were Spanish. Don't ask me how the receivers work. If it was a federal requirement, then a library I am going to next week will likely have the information. Hopefully online.