It may not be dead yet, but is Active Rock dying? With a flip any day now at KFLY in Eugene, Portland losing its rock station 4 years ago, and other markets not having one, is rock on the decline? It sure seems like it. Not only is there no Active Rock in some big markets like Miami or Portland, but what could be even more of a telling sign is the situation in Seattle. Yes we do have a rock station, and a successful one at that. Other than not really being a station for me, the issue I have with it is that it's always top 10 in 6+, wins men 25-54, and is top in adults 25-54. This in itself isn't an issue, but we have a Hot AC that is not a top performer 6+ but wins in 25-54 book after book, so that was chosen when the Smooth Jazz station flipped formats. Now a Modern AC, this station has only beaten the more established station 6+ once and has never managed to take down KPLZ 25-54, and despite numerous music tweaks the station doesn't seem to be wanting to give up. All this while the rock station continues to pull big numbers with its only competition on a signal that's beyond a rimshot. There are numerous examples of stations flipping to CHR after a competitor has gone #1, we saw it in Spokane a few years ago, competitor has since backe out, and we saw it recently with Country, so why doesn't it work with rock? Why doesn't anyone put rock on a full market signal in this market when they'll challenge the leading Country or CHR at the drop of a hat?