I wonder what this says about Talk Radio in Spanish. In Miami, there are five stations doing Talk in Spanish. 710 WAQI gets better ratings than the iHeart Talk station, WIOD. The rest are behind but I assume they are profitable, 670, 1020, 1140, 1260. In San Juan, there are also about five Talk stations, with 580 WKAQ always one of the market's top stations, and 630 WUNO also in the top ten, along with 680, 740, 1320 doing Talk. In Mexico, there are several national Talk networks, as well as numerous local Talk stations in the top cities. The Mexico City dial is filled with Talk and News stations on both AM and FM.
So why doesn't the format work in the U.S.? You'd think Univision, with TV and FM stations in all the U.S. markets with sizable Latin populations, could make a national Talk network work for its AM stations. They had a line up of interesting Talk hosts, experts in psychology, health, finance. My Spanish isn't good but I'd tune in from time to time when the network was airing in NYC on 92.7 FM, and it sounded good to me. But the NYC station came and went in a matter of months, perhaps a sign that Univision didn't think it was going to work nationally, let alone in NYC. SBS also owns a Spanish Talk station in NYC that's locally programmed, 1280 WADO, in the format for decades. It's also the Yankees affiliate. I assume it's profitable, yet it doesn't get a one share.
Now it looks like Univision is using the format of last resort for its AM stations... brokered religion or whatever. They'll play some automated Spanish Christian music until the local sales staffs can sell some air time to local Evangelical preachers. Or sell blocks of time for medicine cures or whoever will buy the time. That's the last step before selling off the AM outlets.