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Hulu May Roll Out an Ad Free Option This Fall

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Hulu is reportedly considering an ad-free subscription tier that is expected to cost the user $12 to $14 per month, according to the Wall Street Journal. The current monthly fee is $7.99 for the streaming service’s premium version, and the ad-free option, which is could be available as early as this fall, is an attempt by Hulu to become more competitive with Netflix (which at 65 million paid subscribers worldwide is considerably larger than the estimated nine million for Hulu). The code name for the planned option is “NOAH,” which stands for “No Ads Hulu.”
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http://www.tvmediainsights.com/highlights/hulu-may-roll-out-an-ad-free-option-this-fall/
 
Confirmed:

Hulu Introduces Commercial-Free Subscription Option at $11.99 Per Month

Hulu unveiled an ad-free option to subscribers on Wednesday, priced at $11.99 per month.

The $7.99 monthly rate with commercials is still an available plan. Current Hulu subscribers will have the option to upgrade to the commercial-free service at any time for the additional $4 per month.

“At Hulu, we pride ourselves on listening to our customers and giving them the best possible experience,” said Mike Hopkins, CEO, Hulu. “Many of our customers have asked us for a commercial free option, and so today we are excited to introduce just that. Providing more choice for consumers is fundamental to the Hulu experience, in addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials.”
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http://www.thewrap.com/hulu-introduces-commercial-free-subscription-option-at-11-99-per-month/
 
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