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Fox To Launch All News Channel on SiriusXM

O

Oscar Madison

Apparently it will be all news radio - not all news TV audio like CNN Headline News once had. And it won't be offered to terrestrial stations

Fox News radio service coming to SiriusXM

Political talking heads need not apply to Fox News Headlines 24/7, coming to SiriusXM satellite radio

Fox News is creating a live all-news channel for satellite radio provider SiriusXM.

The channel, called Fox News Headlines 24/7, will be a first for SiriusXM, which has never carried an all-news format similar to what terrestrial radio listeners get locally. It will also be the only national 24-hour live radio news service of any kind.

A SiriusXM spokesman said Wednesday all editorial content for the new channel will be produced by Fox News, and will primarily focus on breaking news coverage. The channel will be fully staffed to cover news around the clock.

A Fox News Channel spokeswoman said there are no plans for Fox News Headlines 24/7 to have any of the political commentary or opinion that airs in much of the programming on the Fox News Channel. ...

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-fox-news-siriusxm-20150624-story.html
Click to expand...
 
Interesting...these kinds of national branding things have become less attractive to OTA radio. Premiere has the broadcast radio syndication rights to Fox News. They offer regular TOH news. I imagine some of that staff will be utilized here.
 
Branding is a huge part of SiriusXM's strategy, especially on the news/sports/entertainment channels. It doesn't just have a couple of comedy channels; it has Comedy Central Radio and Larry the Cable Guy's Comedy Roundup (or something like that). It doesn't have sports talk channels; it has Bleacher Report Radio and MLB Network Radio. It doesn't just have a business channel; it has Business Radio Powered by The Wharton School.

Fox is very good on breaking, non-political news. It will be interesting, though, to see whether it tries to approach breaking political news straight down the middle -- as the nation's only 24/7 radio-only newscast should be obliged to -- or spin it
 
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