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Radio groupings

S

Shredder

Does anyone else hate radio groupings?

just as an example. It used to be the PLJ summer blast off. But one year when scott was still around, it just turned into the Summer Blast off, because they grouped it in with Nash, and whatever other local station cumulus owned. and the other stations acted like it was their own blastoff when it was really pljs for decades.

does doing that really help bring listeners into those other stations, or does it just piss off the listeners of the one station?
 
Shredder said:
does doing that really help bring listeners into those other stations, or does it just piss off the listeners of the one station?
Click to expand...

It provides a better sales opportunity for advertisers. All of these events are sales driven today, so stations and station groups have to look at how to make them as strong as possible to clients.

There was a time when artists lived off of record sales that they could afford to play a number of station events for free "for the promotion". Today, touring is the principal source of income for artists so they don't give away dates like they used to. So stations putting on events now have to pay... perhaps a bit less than a traditional concert promoter might pay... but they pay. And to make it worth while, they need the sponsor revenue.
 
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