Looking To Start Syndicating Radio Show - Page 2
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Thread: Looking To Start Syndicating Radio Show

  1. #11

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    Quote Originally Posted by K.M. Richards View Post
    But do let us know when (and if) you get your first station. It's the only way you will prove us wrong.
    WRSG-FM 91.5 Middlebourne, WV / W269BF 101.7 Sistersville, WV is my first station.
    I have already proved you wrong.

    Quote Originally Posted by K.M. Richards View Post
    2. You have no "name brand recognition" outside of any work you may be doing locally, so naming this after yourself is going to look to programmers and station managers as just a vanity project that could disappear any minute.
    2. I've been doing radio since 2005. There are no signs of me disappearing any minute.

    Quote Originally Posted by K.M. Richards View Post
    Even if a station you air on subscribes to the ratings, you will be legally prohibited from using those numbers in your promotion unless you pay them a usage fee.
    3. I know I can't quote specific numbers, but could I promote that my show is "#1 in the market" when it happens?

    Quote Originally Posted by K.M. Richards View Post
    You're going to have production and distribution costs, because no station is going to want a MP3-quality program on their air.
    4. The only expense I have is my time right now. I produce everything myself, so there is no cost for me, except my time. I can provide a WAV-quality program if requested.

    Quote Originally Posted by K.M. Richards View Post
    All your experience is at non-commercial stations.
    5. You are wrong. I have Programming, Production, & Promotion experience at commercial stations: WYKS Kiss 105.3, XL 106.7 (iHeartMedia), WRUF Rock 104, WPYO Power 95.3 (Cox Radio Orlando), & WLBE 790AM.
    - DJ Mo
    Syndicated Radio Show Producer / Mix DJ
    "DJ Mo Radio" - Fresh New Music & The Hypest Throwbacks!

    91.5 WPRK (Winter Park-Orlando, FL): Fri 5-7p
    99.9 WYPW Power 100 (Brandon-Tampa, FL): Sun 7-10p
    91.5 /101.7 WRSG (Middlebourne-Sistersville, WV) Fri 7-8p
    104.5 WASP / WFGH 90.7HD2 (Huntington-Ashland-Fort Gay, WV) Weekdays 9-11p

    Website: http://www.djmoradio.com
    Facebook: http://www.facebook.com/djmoradio
    Podcast: http://djmoradio.podomatic.com
    Email: djmoradio@gmail.com

  2. #12
    Quote Originally Posted by DJ Mo View Post
    WRSG-FM 91.5 Middlebourne, WV / W269BF 101.7 Sistersville, WV is my first station.
    I have already proved you wrong.
    With a station in the educational part of the band that has a 70 dbu signal that covers 2,815 persons in total.

    2. I've been doing radio since 2005. There are no signs of me disappearing any minute.
    Time in grade is not what makes a mixer great. It the intangibles that make Skrillex and Dedmou$ and the like famous. What major clubs have you mixed at? What credits do you have as a mixer such as special events, festivals, fairs, etc?

    3. I know I can't quote specific numbers, but could I promote that my show is "#1 in the market" when it happens?
    If you can't source your claim, it's false advertising.

    4. The only expense I have is my time right now. I produce everything myself, so there is no cost for me, except my time. I can provide a WAV-quality program if requested.
    The issue will be bandwidth. with a 3 minute song being 40 to 50mb in wav format, you are talking about over 1gb for a two hour show.

    5. You are wrong. I have Programming, Production, & Promotion experience at commercial stations: WYKS Kiss 105.3, XL 106.7 (iHeartMedia), WRUF Rock 104, WPYO Power 95.3 (Cox Radio Orlando), & WLBE 790AM.
    That's not what we look for in a mixer. We look for club experience. Many stations that want mixes for party nights get the mixers at the best club or clubs in town to do them, often working a deal with the club owner that ends up paying the station back.

    Of course, in Middlebourne, WV, the only "club" in town is likely to be the BPOE.

    Syndication is very difficult, and the main component is sales to national accounts. To get to the level of being able to sell to them, you have to be in a significant number of markets nationally or in a region. In the meantime, you have to self-finance or get stations to pay a fee. That's the way the show called "American Top 40" began when it invented barter based syndication in 1970 and that is pretty much today's model, too.

    Here's another question: how many successful mix shows are there in syndication? Once you have answered this, you have to consider why this is the case.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  3. #13
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    For the record, "Mo", David's rebuttal will serve as mine as well. So read his twice. And please take it to heart.

    You came here looking for advice. That means taking the potential negatives along with the possible positives. I'm afraid you have a case of "rose colored glasses" syndrome.

    "Proving me wrong" is something many people have attempted to do here ... without success. I have over 40 years of experience in the industry. David has more than that. My comments were based on what you had shared up to that point. No one respects "proof" that was unknown at the time of a comment.

    Just saying "here I am, this is my show, please run it" is not going to cut it. As David says, you're going to have to meet the industry's expectations, and -- again, based on what you have said here -- you do not appear to have the experience program directors and station managers will look for in considering your program.

    Now ... you want to prove us wrong? Fine. Let us know when you convince a commercial station, in a rated daypart, to carry your program on a regular (not limited try-out) period of time. In the meantime, you've gotten our best advice, even if you didn't like hearing it.

  4. #14

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    I didn't think it was necessary for me to state my Club DJ experience for a Radio job.
    Ryan Seacrest isn't a Club DJ.

    How else can I make it "appear to have the experience program directors and station managers will look for in considering your program", or even add me on their payroll?
    Isn't a whole decade of experience enough?

    Don't any of you see my overly optimistic point of view, passion, drive, & determination to be the best in radio anymore?
    Think back when you were in the beginning of your career.
    Isn't this what employers want in their team?

    If any of you Program Directors or Station Managers are reading this with "rose colored glasses" still on, "here I am, this is my show", & if you can, please help the underdog in his quest to hopefully become the next "Ryan Seacrest". (I don't necessarily want to be like him. I just want to be successful as him.)

    I will also take in more advice from you guys if you have any more to give me, even outside of this forum if there are details you would like to keep from the general public. I'm sure others who are interested in syndication will already learn a lot from reading this thread alone.

    If you wish to contact me via email: djmoradio@gmail.com.

    Thank you all for your advice, especially Mr. Richards & Mr. Eduardo!
    Much respect!
    - DJ Mo
    Syndicated Radio Show Producer / Mix DJ
    "DJ Mo Radio" - Fresh New Music & The Hypest Throwbacks!

    91.5 WPRK (Winter Park-Orlando, FL): Fri 5-7p
    99.9 WYPW Power 100 (Brandon-Tampa, FL): Sun 7-10p
    91.5 /101.7 WRSG (Middlebourne-Sistersville, WV) Fri 7-8p
    104.5 WASP / WFGH 90.7HD2 (Huntington-Ashland-Fort Gay, WV) Weekdays 9-11p

    Website: http://www.djmoradio.com
    Facebook: http://www.facebook.com/djmoradio
    Podcast: http://djmoradio.podomatic.com
    Email: djmoradio@gmail.com

  5. #15
    Quote Originally Posted by DJ Mo View Post
    I didn't think it was necessary for me to state my Club DJ experience for a Radio job.
    Ryan Seacrest isn't a Club DJ.
    If you are doing a mix show, what is important is your mixing ability, with radio being quite secondary.

    Ryan Seacrest does not mix, either.

    But beyond that, the fact that you did not flame either KM or me speaks well of your character. As KM said, we tried to give you a reality check so that you know what the obstacles are. Your positive reaction is unusual in today's bitching-prone world! I wish you good fortune in your efforts.
    Last edited by DavidEduardo; 11-11-2015 at 05:16 AM.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  6. #16
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    Quote Originally Posted by DavidEduardo View Post
    But beyond that, the fact that you did not flame either KM or me speaks well of your character. As KM said, we tried to give you a reality check so that you know what the obstacles are. Your positive reaction is unusual in today's bitching-prone world! I wish you good fortune in your efforts.
    I echo David's sentiment. Thank you for your politeness and for taking our advice in the positive spirit we offered it in.

    You are facing an uphill battle, but I wish you tremendous luck in climbing that hill.

  7. #17

    Join Date
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    Location
    Orlando, FL
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    Thank you all for your advice on how to go about syndication.

    If you have 8 minutes to spare, please take a listen to this scoped aircheck I just cut & get back with me here or via email (djmoradio@gmail.com) with your feedback.
    https://www.dropbox.com/s/d6ucyx2ift...16%29.mp3?dl=0
    Last edited by DJ Mo; 01-27-2016 at 05:51 PM. Reason: Edit Link
    - DJ Mo
    Syndicated Radio Show Producer / Mix DJ
    "DJ Mo Radio" - Fresh New Music & The Hypest Throwbacks!

    91.5 WPRK (Winter Park-Orlando, FL): Fri 5-7p
    99.9 WYPW Power 100 (Brandon-Tampa, FL): Sun 7-10p
    91.5 /101.7 WRSG (Middlebourne-Sistersville, WV) Fri 7-8p
    104.5 WASP / WFGH 90.7HD2 (Huntington-Ashland-Fort Gay, WV) Weekdays 9-11p

    Website: http://www.djmoradio.com
    Facebook: http://www.facebook.com/djmoradio
    Podcast: http://djmoradio.podomatic.com
    Email: djmoradio@gmail.com

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