KLIF had the signal coverage night issue in FTW (and now N Dallas!)...1480 also has poor signal coverage in a lot of the DFW areas...especially at night..plus there was KAAM and WFAA in the AM music days fighting for market share...
KFJZ was also a contender for a while with its music format....but when FM started to make inroads, the AMers were doomed because of coverage issues...
KLIF had the signal coverage night issue in FTW (and now N Dallas!)...
1480 also has poor signal coverage in a lot of the DFW areas...especially at night..
plus there was KAAM and WFAA in the AM music days fighting for market share...
KFJZ was also a contender for a while with its music format....but when FM started to make inroads, the AMers were doomed because of coverage issues...
Arbitron published ratings for both the DFW Metro and the Dallas Trading Area through roughly 1978. KBOX made a lot of money with the "Dallas book."
Sanger-Harris, Titches, Best Products Catalog Stores, Sewell Village Cadillac, Eagle Lincoln-Mercury, Ewing Buick, R.O. Evans Pontiac, 7-Eleven, Pacific Stereo, Friendly Chevrolet, Horn Williams Ford, Rodger Meier Cadillac along with Valley View, Town-East and Prestonwood, malls, Wyatts, Highland Park Cafeteria, Steak n' Ale, Victoria Station, the Playboy Club!
For the most part, they didn't need to reach people in Fort Worth.
They were focused on reaching the consumers that were within a tight radius of their retail trading zone.
By the 80's support for the Dallas Trading Area survey was gone, and FM stations with stereo and better signals completely disrupted AM radio's business model.
Arbitron published ratings for both the DFW Metro and the Dallas Trading Area through roughly 1978. KBOX made a lot of money with the "Dallas book."
By the 80's support for the Dallas Trading Area survey was gone, and FM stations with stereo and better signals completely disrupted AM radio's business model.
Wonder who he is and what his plans are for 1480, looks like he is buying all of the James Crystal stations.
In the application it is stated that he already owns WFTL, WFLL, and WMEN. So Mr Muse will have 2 silent stations (KBXD and WFLL) with no existing format to play with. I assume it will probably be all brokered out.