WSRO (Ashand), WZBR (Dedham), and WBAS (West Yarmouth) have adopted the "Rede ABR" brand (short for "Rede A Brasileira"). This is not necessarily a simulcast; programming can originate from studios in Framingham or Cape Cod, or from a variety of other locations, and air on just one station or any combination of the three, always with the "Rede ABR" brand. In addition, WZBR will shortly increase its daytime power to 2,300 watts, which should enhance its reach.
The programming is in Portuguese (except for an hour in Italian on Sunday mornings) and targets the Brazilian community.
The programming is in Portuguese (except for an hour in Italian on Sunday mornings) and targets the Brazilian community.