• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Los Angeles + Riverside-San Bernardino Radio Ratings: Holiday 2014

P

pjc1961

The Holiday 2014 survey period covers Thu. 12/4/14-Wed. 12/31/14 -
publicly released data for subscribing stations age 6+ overall:

Los Angeles: http://ratings.radio-online.com/cgi-bin/rol.exe/arb003
Riverside-San Bernardino: http://ratings.radio-online.com/cgi-bin/rol.exe/arb379

Next report will be for the January 2015 survey period covering Thu. 1/1/15-Wed. 1/28/15.
The data release date will be Mon. 2/16/2015.

AllAccess.com Holiday 2014 PPM Analysis by Research Director Inc. includes
demo breakouts for the top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
(Los Angeles is discussed second):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-holiday-p
 
Of the four English-language sports stations, KSPN is in 29th place with a 1.1, KLAC is 36th with a 0.6, KFWB is 39th with a 0.2 and KLAA is 42nd with a 0.1. ESPN Deportes affiliate KWKW did not even show up. Five sports stations with a combined 2% share of the audience. Debate topic: "How many sports stations is too many?"
 
LARadioRewind said:
Of the four English-language sports stations, KSPN is in 29th place with a 1.1, KLAC is 36th with a 0.6, KFWB is 39th with a 0.2 and KLAA is 42nd with a 0.1. ESPN Deportes affiliate KWKW did not even show up. Five sports stations with a combined 2% share of the audience. Debate topic: "How many sports stations is too many?"
Click to expand...

When one of them is not profitable, then that is one too many.

As BigA mentioned, sports stations play on a different field. There is money out there that is tagged "sports marketing" that does not go through the normal spot buy channels. The most obvious area is in play by play sponsorships, but there are many other kinds of buys that go only to "sports environment" media. If you are a KIIS or a KOST or a KROQ, you don't get on those buys. And there is a log of sports money out there.
 
That's true. The Lakers are now 12-30 and are 22½ games behind the Warriors in the Pacific division but fans continue to go to the games and they spend thousands of dollars on Lakers jerseys and other merchandise. The Nielsen Audio ratings rank stations in order of listenership. David, do you have access to any rankings that show each station's annual advertising revenue? Are there low-rated stations that make a lot more money than some of the stations with a bigger audience?
 
Strange pattern - KOST (FM) surged while sister station KFI (AM) dropped and all other Los Angeles stations made minor changes? It is understandable that KOST's holiday carols attracted mere listeners, but this does not explain the fall-off at KFI. Meanwhile KABC is running behind KEIB and is tied with KRLA. This report methinks needs to be considered atypical and we should wait for the next one.
 
LARadioRewind said:
That's true. The Lakers are now 12-30 and are 22½ games behind the Warriors in the Pacific division but fans continue to go to the games and they spend thousands of dollars on Lakers jerseys and other merchandise. The Nielsen Audio ratings rank stations in order of listenership. David, do you have access to any rankings that show each station's annual advertising revenue? Are there low-rated stations that make a lot more money than some of the stations with a bigger audience?
Click to expand...

I think it's been mentioned many times in many threads on many forums that sports stations consistently outbill their ratings because the listeners they attract often listen to nothing but sports talk and play-by-play and are largely male 25-54, a demo that is hard to reach with political talk or most music.
 
Art Landing said:
Strange pattern - KOST (FM) surged while sister station KFI (AM) dropped and all other Los Angeles stations made minor changes? It is understandable that KOST's holiday carols attracted mere listeners, but this does not explain the fall-off at KFI. Meanwhile KABC is running behind KEIB and is tied with KRLA. This report methinks needs to be considered atypical and we should wait for the next one.
Click to expand...

Typically the Holiday book, which is roughly the week after Thanksgiving to the week of Christmas, is a poor talk month due to the disrupted work and leisure time schedules.

KOST took about 6 shares away from all kinds of different stations. Some of it came from KFI, just as some came from KLVE.
 
LARadioRewind said:
That's true. The Lakers are now 12-30 and are 22½ games behind the Warriors in the Pacific division but fans continue to go to the games and they spend thousands of dollars on Lakers jerseys and other merchandise. The Nielsen Audio ratings rank stations in order of listenership. David, do you have access to any rankings that show each station's annual advertising revenue? Are there low-rated stations that make a lot more money than some of the stations with a bigger audience?
Click to expand...

Several of the trade publications or data sources have published revenue figures for LA. We do not have 2014 and will not until around March.

For 2013, in rank order here they are....

KIIS
KBIG
KROQ
KFI
KPWR
KOST
KNX
KLVE
KBUE
KAMP
KSPN
KCBS
KSCA
KRTH
KLAX
KKHT
KTWV
KYSR
KLOS
KLAC
KRCD
KKLA
KKGO
KXOL
KLYY
KSWD
KWKW
KABC
KWVE
KKLA
KJLH
KDAY

The top station on the list bills 10 times what the bottom one does.
 
LARadioRewind said:
Debate topic: "How many sports stations is too many?"
Click to expand...

Better debate topic: Why is that question asked every time the ratings are released, when those of us who either work in the business or at least have been hanging around here long enough (looks @ Steve) already knows of the different metric used to measure success for Sports-formatted stations?

Mantra for Steve to chant the next time he feels like posting that question: In Sports, the ratings don't matter. Just chant that over and over until the urge to post goes away ...
 
DavidEduardo said:


Several of the trade publications or data sources have published revenue figures for LA. We do not have 2014 and will not until around March.

For 2013, in rank order here they are....

KIIS

[snip]

KDAY

The top station on the list bills 10 times what the bottom one does.
Click to expand...

Someone should have shown that list to Alex Meruelo a year ago, before he purchased that albatross.
 
DavidEduardo said:


Several of the trade publications or data sources have published revenue figures for LA. We do not have 2014 and will not until around March.

For 2013, in rank order here they are....

KIIS
KBIG
KROQ
KFI
KPWR
KOST
KNX
KLVE
KBUE
KAMP
KSPN
KCBS
KSCA
KRTH
KLAX
KKHT
KTWV
KYSR
KLOS
KLAC
KRCD
KKLA
KKGO
KXOL
KLYY
KSWD
KWKW
KABC
KWVE
KKLA
KJLH
KDAY

The top station on the list bills 10 times what the bottom one does.
Click to expand...

Interesting that KSWD is the bottom full market commercial FM signal on the list. We have seen their ratings really go up this year; it will be interesting to see how that impacts their positioning on this list.
 
DavidEduardo said:


Several of the trade publications or data sources have published revenue figures for LA. We do not have 2014 and will not until around March.

For 2013, in rank order here they are....

KIIS
KBIG
KROQ
KFI
KPWR
KOST
KNX
KLVE
KBUE
KAMP
KSPN
KCBS
KSCA
KRTH
KLAX
KKHT
KTWV
KYSR
KLOS
KLAC
KRCD
KKLA
KKGO
KXOL
KLYY
KSWD
KWKW
KABC
KWVE
KKLA
KJLH
KDAY

The top station on the list bills 10 times what the bottom one does.
Click to expand...

Not to be pedantic or anything but KKLA is on there twice. :)
 
TheBigA said:
Sales is based on demos, and The Sound is a bit old.
Click to expand...

And they have been "knee deep in the hoopla" in their on-air promos about playing significantly fewer minutes per day of commercials than KLOS, which in a market this size is usually a sign of being skipped over on agency buys.
 
semoochie said:
Not to be pedantic or anything but KKLA is on there twice. :)
Click to expand...

The "KKLA" just after KWVE is actually KLAA, Art Moreno's station with a, um, sports format.
 
All righty, Mr. Richards, I will cease making comments about the low ratings of sports stations. The list that David posted---thank you, David!---shows that KSPN ranked 11th in billing in 2013, a year in which their ratings ranged from 1.1 to 1.4. Sports stations can be successful without a large audience share. I get that. Several months ago, there was a rumor that KABC would switch to a sports format and even make a bid to regain broadcast rights to Dodgers baseball. Was the rumor unfounded? Or was KABC seriously considering such a format? And.....would it have been a wise decision? I'm assuming KABC occasionally does make a wise decision, although the new line-up doesn't exactly bolster that theory.
 
I seem to recall that the deal the Dodgers made with KLAC made them part owners of the station. So I doubt they'll get a better deal anywhere else.

I would have thought KABC would have wanted to carry the CBS Sports Network, which Cumulus distributes. But apparently the company prefers to do local talk.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom