Marketers Pulling Ads From VH1 Series ‘Sorority Sisters’

The reality series premiered Monday and the massive backlash on Twitter led several advertisers to pull out of the show over the following two days. Among them: Honda, Hallmark Cards, Carmex, Crayola and JBL. Carmex went a step further and said it will pull all of its VH1 advertising unless the network cancels the show, which critics say misrepresents black sorority life and focuses on negativity. VH1, in response, says it has no plans to cancel the series.

Calls for boycotts from industry watchdog groups rarely result in marketers pulling ads, but all these advertisers made their decisions based on mass individual Twitter complaints about the series. It’s an indication of how powerful social media—and its impact on marketers—has become.

http://www.washingtonpost.com/blogs...rity-sisters-prompts-advertisers-to-pull-out/

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