As third quarter earnings season gets underway over the next few days we'll start to get a clearer picture of how much political advertising revenue radio is able to pull in and how that will impact a disappointing first half of 2014. Most of that revenue will be reported in the next quarterly earnings call, but we'll certainly get a sense of whether or not radio CEO's are optimistic about it. In the meantime, CNBC reports Pandora has doubled the number of political campaigns using the service. Pandora Vice President of Sales tells CNBC Pandora is serving ads for about 400 campaigns (individuals and issues) in this election. "We have scale and can be really discrete with targeting, with very little waste." CNBC points out that traditional radio will reach "a bunch of consumers that won't be voting in that particular election and Pandora can provide a great deal of assurance that the people advertisers are paying to reach are relevant to the message."
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