This could just be pure coincidence, but I was just reading that Garth Brooks has a concert tour that is making a stop in Lexington on Friday and Saturday. Artists like Garth Brooks are EXACTLY what Nash Icons is all about. What better time to make a flip than when the whole city is making a big deal about Garth Brooks? Garth Brooks is the sole reason Nash Icons exists, and any time that Cumulus brings up Nash Icons, Garth Brooks is the first name that they spit out.
It also works in Cumulus' favor that they're trying to make an entire brand that extends far beyond radio on this Nash Icons. They want Nash Icons to be in your face, as a radio station, record label, and they're even planning a full concert tour with this next summer. The only way that they could hope for this to work is to get it on the air in as many markets as possible, even if there isn't enough room in the market for more country music. Because they're Cumulus and they'll do whatever they need to do to fill their holes, regardless of whether or not it makes sense or listeners need/want it. I'm just thankful Cumulus is gone in Louisville (hopefully for good) or else we'd be dealing with it too...