Soap box time. Figured instead of starting a new thread, I'd bring this one back up because it's translator related. Couldn't help but notice but WYGM 740 the game is no more. What I mean by that is they are now 96.9 the game courtesy of a 250 watt translator cheap channel picked up, W245CL. Don't get me wrong, they are still on 740, but aside from the legal ID there's no mention of 740 at all, just 96.9 the game, even on their website. This is similar to what cheap channel does with sister station 540 WFLF, no mention of the 50,000 AM call numbers, just the 250 watt translator they lease at 102.5. IMHO I think it's sad that they all but abandoned their original station. Why can't they tell the listeners everyplace on the dial they're located? I've looked at 96.9's coverage map. Do they not want any listeners outside of it? If someone who's hearing the station for the first time and only knows about the translator drives out of that coverage area they are not likely to be a regular listener. But if they knew there where other ways to pick the station up over the air, like a 50,000 watt AM that has more coverage area (not to mention 101.1 HD2) they may switch over to one of them and continue listening. I just do not see why it's such a problem. WPOZ (although not on AM) doesn't seem to have a problem telling their listeners everyplace you can hear their different FM HD streams (and translators). Somehow I don't think this move is really going to gain much more listeners. When WFLF went (for all intense purposes) FM their ratings didn't go up that much. And besides, we still have 4 sports stations in Orlando (although 2 of them don't buy the book). I don't see WYGM going above a 1 share with this and beating WDBO. But if they do I guess we'll see ESPN 107.3 going up. One final thought, if cheap channel does not like their AM's anymore, put them up for sale. See if there's any interested buyers. What have you got to lose? Why pay the electric bill for something you don't like.
BTW I know it's I Heart Media now, but polish a turd, it's still a turd. They will always be cheap channel.