T
Thomps2525
Guest
Clear Channel launched the iHeartRadio app in 2008, allowing anyone with a mobile device to listen to any of Clear Channel's 1500 radio stations. More than 50,000,000 people have the app and each month around 97,000,000 people listen to the iHeartRadio Network online. Explaining the decision to rename Clear Channel as iHeart Media, CEO Robert Pittman said, "To capture all these media concepts and still call it the legacy name really is a disservice to what we are and what people here have built. So we’ve taken our biggest national brand, our newest brand, our most digital brand, and made that the name of the company."
This rebranding reminds me of the old parable about giving a pig a bath and putting a bow and perfume on him. He'll still be a pig and he'll run right back to the mud. After years of radio station purchases and consolidation and firings and voice-tracking, Clear Channel changing its name will not change people's perception of the company as an "evil empire."
http://www.nytimes.com/2014/09/17/b...-channel-renames-itself-iheartmedia.html?_r=0
This rebranding reminds me of the old parable about giving a pig a bath and putting a bow and perfume on him. He'll still be a pig and he'll run right back to the mud. After years of radio station purchases and consolidation and firings and voice-tracking, Clear Channel changing its name will not change people's perception of the company as an "evil empire."
http://www.nytimes.com/2014/09/17/b...-channel-renames-itself-iheartmedia.html?_r=0
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