Maybe the CP will help KBRN. Ever since the station appeared as a 250 watt AM daytime, it has been struggling. If I recall correctly, Alan Hemberger, who died of a heart attack in late 2013, and had been a TV News Anchor in several markets including San Antonio and Houston, owned the station. It was mainly a Big Band station with minimal billing. When I was nearby in the early 1990s, it was run live with a Music of Your Life styled format but according to some employees only billed about $5,000 a month then. Paulino Bernal ran his programming for years but seems to have a rough time in recent years.
Everyone I have known at this Boerne station have told me the big problem about being a local station is so many go toward San Antonio to work, shop and dine. It seems KBRN at 250 watts is gone by the time you get to the Loop meaning you tune to another station and usually forget to tune back on the return. I even thought the format options would not be the best and wondered how they would have done with a more mass appeal format.