Last edited by Music Lover; 09-12-2014 at 06:08 PM.
The late 90s/early 2000s were quite the heyday for AC in Indy -- at one point three full signal stations were carrying it - WENS, WTPI and WYXB. All three had very good to pretty good ratings.
WENS started to struggle first, starting around 1999. Between 1999 and their flip to country in 2005, they tried a lot of ideas, including personality changes and various music mixes, but they never recovered their ratings or revenue.
WTPI had a similar story, benefiting from the disarray at WENS for a while and peaking in the ratings around 2002.
WYXB flipped to a softer version of AC around 2000, providing an odd sort of competition to co-owned WENS (although their playlists barely overlapped at this time).
I believe they were damaged by the strength of two new Oldies stations that pulled away a lot of the older listeners, and a successful Adult CHR in WZPL. Moreover, the "soft rock" listeners were given a better alternative in WYXB, even though WYXB was a low-rated station until its competitors left it as the only AC in the market.
WYXB remains an AC station, although the gradually became more uptempo over the years -- and it helped their ratings significantly. There was a period in 2012 that they were #1, and they've been in the top 5 pretty consistently for several years.
It is notable that WYXB did have a competitor, briefly. Warm 93.9 was a traditional 80s based AC in 2008-9. And the ratings were ice cold, I'm not sure if they ever broke the top 15.
"Its music what makes a radio station, and at Live FM, we play the last music around."
After receiving that copy, I quit the VO industry.
This is one I grew up listening to: http://www.995wmag.com
During the 1980s and 1990s, they were Soft AC. Core artists were Air Supply, America, The Carpenters, Neil Diamond, Elton John, Barry Manilow, James Taylor, The Beatles, The Mamas and The Papas, The Supremes, The Temptations, Celine Dion, Whitney Houston, and so on. After Clear Channel acquired them around 1999 or 2000, I remember they gradually became hotter. They now basically sound like a carbon copy of their sister station, which is a CHR station: www.1003kissfm.com/. Seems to me the AC format is trying to target a teen audience these days.
Last edited by Music Lover; 09-13-2014 at 11:04 PM.
Don't get me wrong. There is absolutely nothing wrong with a station changing its format to something different. Station management has to do what station management has to do to survive in the market place. But when a station changes its format, it has changed its format. Slavishly clinging to outmoded terms that no longer describe what a station really is makes no sense. It's a damn fool stupid thing to do.
If a fast food restaurant sells hamburgers, that's fine. If hamburgers stop selling, and it switches to selling hot dogs, and is successful selling hot dogs, great! But that doesn't mean that hot dogs are now hamburgers.
Radio stations change formats all the time. That's the natural order of the radio industry. But when they change formats, they are no longer using the old format, they're now using a new format.
Why is that so difficult for the suits who run the radio industry to understand?
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