It sounds like what some of you are looking for is really AC Oldies. Music changes but people don't. Whatever type of music people like, they tend to stick with what they liked growing up, being in school, being single and dating. New artists and new styles come ago and things change. Country changes. Top 40/CHR changes. So does AC.
AC stations want to keep their place with the money demos. For a time, they could keep older listeners but AC has changed too much from AC Oldies to the point both don't fit in the same format and playlist. The music some of you want is now Adult Hits or Adult Standards.
From what I understand, it's the blend as a whole that determines an AC station being soft or lite vs. hot. The Soft N Easy station I listen to plays Big Girls Don't Cry by Fergie. She's one you wouldn’t normally consider as an AC artist. When you mix that song along with ballads by Barry Manilow, Celine Dion, Lionel Richie, and The Carpenters it becomes decidedly lite.
Last edited by Music Lover; 09-12-2014 at 02:30 PM.
These are two streams in the works. No premiere dates for them yet. When they finally premiere, I plan to add them to my list.
Web site: http://www.softrockradio.net/softroc.../easyhits.html
This station will be Soft Classic Hits from the 60s, 70s and 80s, with just a touch of the 90s. Core artists will be Air Supply, America, The Carpenters, Neil Diamond, Elton John, Barry Manilow, James Taylor.
No website yet but info about the stream can be found here: http://thebreez.com/the-news/303-mes...-the-boss.html
It will be 60s years of easy listening vocals. I'm thinking it will be like the playlist for WEZW in Wildwood Crest, NJ.
The crooner ballad genre of the 40's through the 60's had many, many artists recording songs that fit the genre. Then, several decades later, Harry Connick, Jr. and Michael Buble revived the genre and recorded brand new songs that fit the old genre. The swing genre was big in the 30's and 40's, but then there was a revival of the genre, and bands like Big Bad Voodoo Daddy and the Cherry Poppin' Daddies recorded a large number of songs that were faithful replicas of that old genre.
So, what fans of the soft-rock genre that was a common staple of Adult Contemporary radio stations want is for those stations to play NEW songs (and those songs are out there) that are in the same soft-rock musical genre.
The question is whether the demos for the softer side of AC support having a station dedicated to that format. I sure don't have the answer to that one.
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