Why did AC stop being soft? - Page 2
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Thread: Why did AC stop being soft?

  1. #11
    Quote Originally Posted by Music Lover View Post
    @Avid Listener
    The Soft N Easy station that my family and I listen to plays Chris Mann. He's a crooner, like Josh Groban. I think singers like Chris Mann would be more suited for AC stations than Pink or Gaga.
    And I think that some of Pink's or Lady Gaga's songs are as soft as soft ever gets, even if most of the songs aren't. I think it's ridiculous to reject a soft song for a playlist just because the artist mostly records hard songs. Hell, no one would ever accuse Kiss of being a "soft rock" act, but listen to the song "Beth". Or, take a listen to the rest of Extreme's catalog other than "More Then Words".

  2. #12
    FredLeonard
    Guest
    It sounds like what some of you are looking for is really AC Oldies. Music changes but people don't. Whatever type of music people like, they tend to stick with what they liked growing up, being in school, being single and dating. New artists and new styles come ago and things change. Country changes. Top 40/CHR changes. So does AC.

    AC stations want to keep their place with the money demos. For a time, they could keep older listeners but AC has changed too much from AC Oldies to the point both don't fit in the same format and playlist. The music some of you want is now Adult Hits or Adult Standards.

  3. #13
    Quote Originally Posted by FredLeonard View Post
    It sounds like what some of you are looking for is really AC Oldies. Music changes but people don't. Whatever type of music people like, they tend to stick with what they liked growing up, being in school, being single and dating. New artists and new styles come ago and things change. Country changes. Top 40/CHR changes. So does AC.

    AC stations want to keep their place with the money demos. For a time, they could keep older listeners but AC has changed too much from AC Oldies to the point both don't fit in the same format and playlist. The music some of you want is now Adult Hits or Adult Standards.
    Right. If you're in your 40s now, you were in your 20s in the '90s, and that's when CHR really started to splinter. You could listen to a hit music station and never hear 2 Live Crew, or never hear Celine Dion, or never hear Nirvana, because they were only being played on certain types of CHR stations. And if you were listening to a CHR that was playing 2 Live Crew or Nirvana, you probably weren't hearing many slow songs of any kind. In the '00s, the slow songs increasingly started to go exclusively to AC, bypassing CHR with all its teens and early 20s listeners entirely. So why should today's CHRs, which are after a demo with 40 as the bull's-eye, play the kind of music that today's 40-year-old never listened to as a 20-year-old?

  4. #14
    Music Lover
    Guest
    @Avid Listener
    From what I understand, it's the blend as a whole that determines an AC station being soft or lite vs. hot. The Soft N Easy station I listen to plays Big Girls Don't Cry by Fergie. She's one you wouldn’t normally consider as an AC artist. When you mix that song along with ballads by Barry Manilow, Celine Dion, Lionel Richie, and The Carpenters it becomes decidedly lite.

  5. #15
    Music Lover
    Guest
    Quote Originally Posted by FredLeonard View Post
    Music changes but people don't. Whatever type of music people like, they tend to stick with what they liked growing up, being in school, being single and dating.
    Describes me exactly!

  6. #16
    Music Lover
    Guest
    Quote Originally Posted by FredLeonard View Post
    It sounds like what some of you are looking for is really AC Oldies.
    A playlist like WDUV, which Wikipedia describes as playing "super-soft" and heavily oldies-based soft adult contemporary, is what I like to keep an eye out for to stream. http://www.wduv.com/lsp/
    Last edited by Music Lover; 09-12-2014 at 02:30 PM.

  7. #17
    Music Lover
    Guest
    Quote Originally Posted by Music Lover View Post
    A playlist like WDUV, which Wikipedia describes as playing "super-soft" and heavily oldies-based soft adult contemporary, is what I like to keep an eye out for to stream. http://www.wduv.com/lsp/
    To add to that, pretty much ones like WDUV, but throwing in certain currents to keep the format fresh.

  8. #18
    Music Lover
    Guest
    These are two streams in the works. No premiere dates for them yet. When they finally premiere, I plan to add them to my list.

    Easy Hits
    Web site: http://www.softrockradio.net/softroc.../easyhits.html
    This station will be Soft Classic Hits from the 60s, 70s and 80s, with just a touch of the 90s. Core artists will be Air Supply, America, The Carpenters, Neil Diamond, Elton John, Barry Manilow, James Taylor.

    The Seabreeze
    No website yet but info about the stream can be found here: http://thebreez.com/the-news/303-mes...-the-boss.html
    It will be 60s years of easy listening vocals. I'm thinking it will be like the playlist for WEZW in Wildwood Crest, NJ.

  9. #19
    Quote Originally Posted by FredLeonard View Post
    It sounds like what some of you are looking for is really AC Oldies.
    Nope. What we're looking for are AC "newies" that have the same general sound as the AC Oldies. We use the names of older songs to illustrate what we're talking about. The problem is that too many radio people understand the word "format" as a radio term, but they are totally clueless with the concept of "genre" as a musical term. I'll try to give you an illustrative example, though I doubt that you'll understand it. There was a genre of music in the early 1960's best described as "Spector Girl Groups". Songs like, "(Remember) Walking in the Rain", "Be My Baby", and other similar songs were part of that genre. In the early 1980's, Tracey Ullman recorded a song that was a dead-on recreation of the sound of that genre, "They Don't Know". Despite being 20 recorded almost two decades after that genre was one of the most common on the Top 40, it was still an example of the genre.

    The crooner ballad genre of the 40's through the 60's had many, many artists recording songs that fit the genre. Then, several decades later, Harry Connick, Jr. and Michael Buble revived the genre and recorded brand new songs that fit the old genre. The swing genre was big in the 30's and 40's, but then there was a revival of the genre, and bands like Big Bad Voodoo Daddy and the Cherry Poppin' Daddies recorded a large number of songs that were faithful replicas of that old genre.

    So, what fans of the soft-rock genre that was a common staple of Adult Contemporary radio stations want is for those stations to play NEW songs (and those songs are out there) that are in the same soft-rock musical genre.

  10. #20
    The question is whether the demos for the softer side of AC support having a station dedicated to that format. I sure don't have the answer to that one.

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