Just a decade ago, many AC stations were still soft. They played many soft rock songs by the likes of Neil Diamond, the Carpenters, Rod Stewart, etc. And just a few soft currents such as Coors - Breathless. But in the late 2000s, they started sounding more upbeat and current. Now, it's rare to find an AC that plays the staples AC played just 10 years ago. And songs such as Blurred Lines would have been taboo on AC 10 years ago.
Why are AC stations sounding hotter rather than softer?