I don't remember radio always being this way, but most station's ads don't even have a second between them. The ads are run back-to-back, in what seems to be a cramming. Non-stop talking in one add, followed by more non-stop talking. Maybe the masses do not find that disturbing, but I switch the radio channel when I'm being "crammed" like that.
I'm guessing that with the digital age of recording and playback, that it's just too easy to digitally push one add milliseconds after another. I wouldn't want a person to talk that way to me. I want to think of radio as having a conversation with me, but no "conversation" is taking place when I'm being crammed with ads with no space in between them.
So, I'm listening to a talk radio show, where the pace is conversational. But then, the ads come, with no spacing, and I'm offended, and I turn off the radio. It doesn't have to be that way, but, for greed's sake, to get a few more commericals aired over time with all of those milliseconds "saved", must mean the world to the industry, as it's industry wide. I just don't remember the millisecond spacing in days gone by.
That's probably my biggest gripe about radio, other than the crassness of some of the ads themselves.
I'm guessing that with the digital age of recording and playback, that it's just too easy to digitally push one add milliseconds after another. I wouldn't want a person to talk that way to me. I want to think of radio as having a conversation with me, but no "conversation" is taking place when I'm being crammed with ads with no space in between them.
So, I'm listening to a talk radio show, where the pace is conversational. But then, the ads come, with no spacing, and I'm offended, and I turn off the radio. It doesn't have to be that way, but, for greed's sake, to get a few more commericals aired over time with all of those milliseconds "saved", must mean the world to the industry, as it's industry wide. I just don't remember the millisecond spacing in days gone by.
That's probably my biggest gripe about radio, other than the crassness of some of the ads themselves.