First check out the cool gravestone on Mark Ramsey's latest blog.
"First, understand that HD radio always has been a crappy experience for consumers: A digital solution grafted onto an analog expectation with a jumble of unpredictably random Frankenstein products indifferent to consumer tastes built by and for the broadcasters which finance it."
"What could possibly go wrong?"
"It’s not about being first out of the gate, it’s about solving problems for consumers in ways that resonate. It’s not about prominence in car ads, it’s about being worthy of that prominence."
I don't know about anyone else but what that means to me is that ibiquity has been pushing HD radio as a silk purse when most of us have always known that it's a sow's ear, or you can fool some of the consumers some of the time but you can't fool all of them all of the time. IBOC radio has never worked as it was advertised, drop outs galore and lousy range have always plagued it. It's been out since 2007 and it has not been improved one bit. They have tried stuff like boosting the percentage of the digital component kludged onto the main carrier which only caused more sideband interference and a few receivers came out such as the Sony XDRF1HD HD which WERE so good they are now collectors items for DXers who of course disable the HD part and DX FM. Why do I bold WERE? Because almost all HD radios are now history. And now it looks like the carmakers are wising up to HD. Will it now completely die like all bad products which don't work should? No probably not at least for now because it is now used to circumvent ownership caps which are in place to prevent the excessive concentration of media ownership which of course this current politicized FCC could not care less about. What makes the fact that GM is dropping HD so exciting is that ibiquity spokesman Bob "Strooby Dooby" Struble has been trumpeting how successful HD is becoming, it is in 40% of new cars! etc etc etc. and they are now dumping it as fast as they installed it. Jeez louise who could have seen that coming?
see more at:
http://www.markramseymedia.com/2014/08/the-nail-in-hd-radios-coffin-and-what-it-means-for-you/
"First, understand that HD radio always has been a crappy experience for consumers: A digital solution grafted onto an analog expectation with a jumble of unpredictably random Frankenstein products indifferent to consumer tastes built by and for the broadcasters which finance it."
"What could possibly go wrong?"
"It’s not about being first out of the gate, it’s about solving problems for consumers in ways that resonate. It’s not about prominence in car ads, it’s about being worthy of that prominence."
I don't know about anyone else but what that means to me is that ibiquity has been pushing HD radio as a silk purse when most of us have always known that it's a sow's ear, or you can fool some of the consumers some of the time but you can't fool all of them all of the time. IBOC radio has never worked as it was advertised, drop outs galore and lousy range have always plagued it. It's been out since 2007 and it has not been improved one bit. They have tried stuff like boosting the percentage of the digital component kludged onto the main carrier which only caused more sideband interference and a few receivers came out such as the Sony XDRF1HD HD which WERE so good they are now collectors items for DXers who of course disable the HD part and DX FM. Why do I bold WERE? Because almost all HD radios are now history. And now it looks like the carmakers are wising up to HD. Will it now completely die like all bad products which don't work should? No probably not at least for now because it is now used to circumvent ownership caps which are in place to prevent the excessive concentration of media ownership which of course this current politicized FCC could not care less about. What makes the fact that GM is dropping HD so exciting is that ibiquity spokesman Bob "Strooby Dooby" Struble has been trumpeting how successful HD is becoming, it is in 40% of new cars! etc etc etc. and they are now dumping it as fast as they installed it. Jeez louise who could have seen that coming?
see more at:
http://www.markramseymedia.com/2014/08/the-nail-in-hd-radios-coffin-and-what-it-means-for-you/