Former TKO format "Classic Top 40" has been acquired by Whiplash Radio, which will make it available to radio stations on a barter basis. "I know there is a huge hole in the radio industry for a low maintenance, 24/7 classics hits format," maintains Whiplash president Chris Lash, a stockholder in the syndicated "Music Of Your Life" format. "We are putting an end to generic big corporation syndicated [programming]. 'Classic Top 40' is a fun, high energy, well-researched, totally customized syndicated classic hits format designed around a radio station's needs. It will work in all-size radio markets." Broadcast Affiliate Sales has been retained for the format's marketing, advertising sales, and consultation. "Chris has a fantastic vision [for] a customized 24/7 format," observes Broadcast Affiliate Sales owner Mike Tyler. "This is like a franchise for a radio station - a partnership with content, promos, and prizes. 'Classic Top 40' will work with each station to deliver consistent, well researched music, major market talent, custom imaging, and jingles to help a radio station compete in their local market. Chris has a fantastic business model that will truly help radio stations." The format is expected to launch in the middle of next month. Whiplash Radio owns and operates radio stations in Colorado, Kansas, Nebraska, and Tennessee.
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CT40 Relaunch
- Thread starter Whiplash
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