The Radio Disney sale is of interest, here, in Indianapolis. WRDZ (98.3 FM) is on a 3KW stick a few miles west of downtown. If the signal is sold, and not taken dark, there are only a few options, IMO, they could go:
1. CHR/Rhythmic - 96.3 WHHH "Hot 96.3" has dipped more than 2 shares since February and has no local terrestrial competition.
2. Urban AC - 106.7 WTLC has no local competition, but is extremely strong in the community and is, usually at or near the top of the Nielsen ratings. I hear WTLC in shops all over town.
3. Classic Hits - 104.5 WJJK is strong (with a rock-leaning playlist), but has only competition from heritage classic rocker 94.7 WFBQ.
4. Oldies - a hole in the market with only format options of late-night programming from rimshot 97.7 WCLS, another rimshot in 104.9 WERK and 98.1 WIBN (Earl Park, IN) at 86 miles from Monument Circle.
The market is already saturated with Country, CHR, Hot AC, Sports, News/Talk, CCM & Religious. Oldies, perhaps "Good Time Oldies" from WW1, might be the best option for the new owners.
If I'm overlooking something, I'd love to hear it.
We will see what happens in The Circle City.
1. CHR/Rhythmic - 96.3 WHHH "Hot 96.3" has dipped more than 2 shares since February and has no local terrestrial competition.
2. Urban AC - 106.7 WTLC has no local competition, but is extremely strong in the community and is, usually at or near the top of the Nielsen ratings. I hear WTLC in shops all over town.
3. Classic Hits - 104.5 WJJK is strong (with a rock-leaning playlist), but has only competition from heritage classic rocker 94.7 WFBQ.
4. Oldies - a hole in the market with only format options of late-night programming from rimshot 97.7 WCLS, another rimshot in 104.9 WERK and 98.1 WIBN (Earl Park, IN) at 86 miles from Monument Circle.
The market is already saturated with Country, CHR, Hot AC, Sports, News/Talk, CCM & Religious. Oldies, perhaps "Good Time Oldies" from WW1, might be the best option for the new owners.
If I'm overlooking something, I'd love to hear it.
We will see what happens in The Circle City.