R
620 has a booming signal, even at night in the north part of DFW.
Not the case in DFW, but since ESPN is a member of the Disney family, might a number of these stations flip to sports?
Cumulus would do a straight swap of 1310 for 620 in a heartbeat. I looked at the map and 620's contour over DFW is actually better at night than it is in daytime.
Daytime, 1310 has 6.4 million persons in the 5 mV/m countour, while KMKI has only 3.4 million, a quarter of which are not in the Dallas MSA and not of any use for sales.
So, in the daytime, where nearly all the revenue is derived, KTCK covers about three times as many people in the Dallas metro.
If you go with a more realistic 10 mV/m, which is about the minimum for noisy metros, KMKI is down to only about 2 million people, and about half are not in the MSA.
It would be very damaging to The Ticket to change to the inferior 620 facility.
I don't know who draws the maps you are talking about, but 620 is a monster!
Daytime, 1310 has 6.4 million persons in the 5 mV/m countour, while KMKI has only 3.4 million, a quarter of which are not in the Dallas MSA and not of any use for sales.
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DavidEduardo -- another slave to the contour maps. We advertised on 1310 when it KAAM. And resumed when Hue Beavers got the format and calls moved to 620. We got more calls from within DFW than before, and calls from Weatherford, Abilene, Gainesville, Waco -- that we NEVER heard from. After the move to 620, the remarks made by our customers in the DFW area were 100% favorable. (In Haltom City, we had about 50/50 Tarrant and Dallas county customers) Comes in much stronger than ever before - Day and night! Doesn't become unlistenable at night! Doesn't fade out when we drive under an overpass! Comes in on the shower radio! Never before could get it on the bedside clock radio! Before we could only listen on the car radio! When it was on 1310 when drove under power lines it just became just a roar!
The maps come from the same company generally used for maps that demonstrate market cap issues before the FCC. And it is not "for entertainment purposes only" radio-locator.
KMKI does not have even a 6 mV/m over the cities of Ft Worth or Dallas themselves. And in urban areas, 5 mV/m is not enough to get good listening.
Remember, this is a rimshot move-in from Wichita Falls, not a native Dallas or Ft Worth station. In fact, it has a null right towards Dallas!
Studies of millions of diaries in multiple markets, including Dallas, showed that 90% of AM listening in metros came from inside the 10 mV/m contour. Speaking of which, the KTCK daytime 25 kw signal covers about 90% of the territory and more than 95% of the people in the market.
There are plenty of places where stations can be heard. It requires a much stronger signal to actually get listening.
DavidEduardo -- another slave to the contour maps. We advertised on 1310 when it KAAM. And resumed when Hue Beavers got the format and calls moved to 620. We got more calls from within DFW than before, and calls from Weatherford, Abilene, Gainesville, Waco -- that we NEVER heard from. After the move to 620, the remarks made by our customers in the DFW area were 100% favorable. (In Haltom City, we had about 50/50 Tarrant and Dallas county customers) Comes in much stronger than ever before - Day and night! Doesn't become unlistenable at night! Doesn't fade out when we drive under an overpass! Comes in on the shower radio! Never before could get it on the bedside clock radio! Before we could only listen on the car radio! When it was on 1310 when drove under power lines it just became just a roar!
Last I heard from a soon to be ex coworker there, all of the Dallas staff gets furloughed Friday...no word on any buyers (yet)..Houston is the same way...no word of anyone talking about buying it...wonder if maybe there is someone talking to Disney about buying the big markets...1590 in Houston does cover the city better than most other 5KWs