There are so many formats missing in the OKC market yet more and more sports stations keep popping up. In the past year, the market has added 92.9, 105.3, and 107.7 on FM alone as sports talkers. There are rumors of yet another one on a translator that isn't on the air yet. Isn't the market saturated by now?
What would it take to get more variety on the dial in OKC?