Sounds almost like a desperation move and not a very good one. The Beatles, Stones, Grateful Dead etc. are true classics.
My 17 and 18 year old sons listen to this music. This is beyond stupid.
Agreed 110%. Thankfully, thousands of these "lost hits" are accessible to listen to at my leisure, not when some mega corporate run station will tell us, when and what, we can listen to on our free time. Also try listening to small market, oldies stations on the AM, they tend to have very large playlists without the stupidity and mindboggling repetition that big city stations try to cram down our ears (well not mine anyways).
I read on another thread that "I Melt With You" is being spun EIGHT times a day on K-Earth 101. EIGHT!! How asinine is that, no matter the excuses or defenses given.