Any university that has a major for broadcasting should be preparing students for work directly in the field AND other broadcast/media related careers.
Well, it depends on the focus of the particular institution. University of Pennsylvania, for example, has a first rate communications department, endowed by Walter Annenberg. But their focus is more towards research and churning out Ph. Ds than anchors for the evening news. That's a whole different area, and one that most people don't think about.
By the same token, Penn owns WXPN, which is an incredible heritage radio station that programs a great variety of music and information (plus U of P basketball).