KLUB Victoria Goes Classic Rock

As of 12pm yesterday, KLUB Bloomington/Victoria has shifted its musical focus from active rock to classic rock, with a focus on 70's and 80's rock hits, as it becomes "Classic Rock 106-9" according to the net gnomes at Insight.

http://radioinsight.com/blog/headlines/89344/klub-shifts-to-classic-rock/

Is this the right approach for Townsquare in your opinion? Did KBAR just become your new preset, or is classic rock just what the doctor ordered in Victoria?

did 106.9 klub at one time a tejano and another music format.

Not sure about the Tejano format, but KLUB definitely had an AC format about 20 years ago.

Kent said:

Not sure about the Tejano format, but KLUB definitely had an AC format about 20 years ago.

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I think it was called K106.9 during it's AC days and if I remember correctly it was Tejano after that as "Club 106.9" which is the where the KLUB calls originated from.

Wonder if there is an opening for a jock there?? We 70s top40 jocks would be perfect for the format! and in the markets with Crap Channel and Cumeless, automation rules except in the morning...

Im Sure There Are Go Ahead Try!!

Wasn't KLUB always kind of a classic rock channel? I'm not a huge rock fan, I really haven't listened to either one to long. Hip Hop is out of the question for Victoria?

Townsquare did a similar thing in Tyler-Longview about 9 months ago. They switched active rock KKTX-FM 96X to Classic Rock 96-1, playing late 60's to early 90's rock hits. Can't say if it was the right move ratings-wise, but active rock in conservative east Texas always seemed a bit out of place. Problem is, they have a lot of overlap with classic hits stations KOOI and KDOK.