It's been a few months since anyone has commented on this thread. Press Communications has had plenty of months to promote this station and hammer it into the public consciousness, and they have. Advertising is everywhere: buses, billboards, malls, and everywhere else you can think of. You know - what they DIDN'T do with G-Rock back in the day. I actually knew a lot of people that wanted to know what happened to the station in Ocean County, which tells you how badly they botched spreading the word about the frequency change from 98.5 to 106.5. But I digress
Back to Fun 107.1. Anyway, the station has been highly promoted in the entire market. The ratings they're getting, in spite of all this, are absolutely pathetic:
http://ratings.radio-online.com/cgi-bin/rol.exe/arb516
Why is the station struggling in spite of all the money spent in promoting it and having a signal that can be heard anywhere and everywhere in the market? It could be because pretty much their entire staff sounds like they belong on a college radio station instead of a strong commercial FM. But most likely, it has to do with the fact that you can hear everything they play on half of the other stations on the dial, including sister station B 98.5 (which, it bears mentioning, is easily topping it in the ratings despite having a very limited presence in the northern half of the market). The differences between B 98.5 & Fun 107.1 are only apparent after you've listened to them for a substantial period of time: the former leans slightly more toward urban and rhythmic titles, while the latter plays some sleepy soft rock artists (i.e. Colbie Caillat, Phillip Phillips). Take that away, and you're left with two safe-as-milk Top 40 stations whose Top Ten titles are almost all the same and receive as many as 70+ spins on both stations.
While this doesn't show up in their branding, Fun 107.1 is supposed to be an "adult" station. This is how it reports, and it does play a number of decidedly soft rock acts. But it has one of the most juvenile morning shows I have ever heard. In addition, you can also hear plenty of the most youth-oriented Disney pop songs out there: this includes One Direction, Ariana Grande, Taylor Swift, Meghan Trainor, and one song that was so childish and sugary that you would expect to hear it on repeat at Chuck E. Cheese (I looked it up - it was Demi Lovato & Cher Lloyd).
It's disappointing to see what has become of Press, which just six years ago ran two of the most interesting commercial FMs in the state with G-Rock and The Breeze. In their places are two stations doing pretty much the same thing, and that's playing a format with extremely limited adult appeal and plenty of shallow, synthetic fluff. They would be smart to take Fun 107.1 all Christmas at this point and launch a new format after that, preferably something that has some appeal to people over the age of 25.