A few surprises this time, although without being able to see some of the key stations it’s harder to guess what might be going on aside from statistical noise.
CD102.5 has been topping 106.7 for quite awhile, but in March things flipped with 106.7 rising from 2.3 to 2.9, and CD1025 dropping from 3.0 to 1.8.
WOSU had a nice bump, from 2.3 to 2.8. Two months ago it was at 2.1.
While it’s too early to tell for sure, the March indicator is positive for WODC’s move from 60s-70s Oldies to 60s-80s Classic Hits just before the ratings month, as it trended 5.3 -> 4.9 -> 5.4. The top three that we can see are again WNCI, WCOL and WCKX, although the latter has been trending down 6.6 -> 6.2 -> 5.6. WTVN lost part of the 1-point gain it had in February, dropping down to 5.0. That’s still better than their rather-dismal performance in the second half of 2013, but far short of the kinds of numbers they would get a couple years ago.
Both full-power rock stations dipped. The trend of WLVQ has been 5.0 -> 4.6 -> 4.3, while the Blitz has gone 4.7 -> 4.7 -> 4.0
Jack-FM is not doing well. The trend is 1.8 -> 1.4 -> 1.1. Just a few possible reasons could include the change at 93.3, inroads from Rewind (if indeed that has happened…we can’t see the numbers), the fact that it isn’t locally programmed as Jack 98.9 was, changes in the music, or ??? (i.e., none of the above). It would be easier to write off the format as not working here were it not for Jack 98.9′s extrapolated 4 share in its last month before Salem turned into that big (IMO) waste of a signal, the Answer.
CD102.5 has been topping 106.7 for quite awhile, but in March things flipped with 106.7 rising from 2.3 to 2.9, and CD1025 dropping from 3.0 to 1.8.
WOSU had a nice bump, from 2.3 to 2.8. Two months ago it was at 2.1.
While it’s too early to tell for sure, the March indicator is positive for WODC’s move from 60s-70s Oldies to 60s-80s Classic Hits just before the ratings month, as it trended 5.3 -> 4.9 -> 5.4. The top three that we can see are again WNCI, WCOL and WCKX, although the latter has been trending down 6.6 -> 6.2 -> 5.6. WTVN lost part of the 1-point gain it had in February, dropping down to 5.0. That’s still better than their rather-dismal performance in the second half of 2013, but far short of the kinds of numbers they would get a couple years ago.
Both full-power rock stations dipped. The trend of WLVQ has been 5.0 -> 4.6 -> 4.3, while the Blitz has gone 4.7 -> 4.7 -> 4.0
Jack-FM is not doing well. The trend is 1.8 -> 1.4 -> 1.1. Just a few possible reasons could include the change at 93.3, inroads from Rewind (if indeed that has happened…we can’t see the numbers), the fact that it isn’t locally programmed as Jack 98.9 was, changes in the music, or ??? (i.e., none of the above). It would be easier to write off the format as not working here were it not for Jack 98.9′s extrapolated 4 share in its last month before Salem turned into that big (IMO) waste of a signal, the Answer.