Say goodbye to Kiss 94.5 "Today's Best Variety" and hello to Kiss-FM "Continuous Soft Rock." WKSQ recently flipped to soft ac after running hot ac since 2008. The Blueberry Broadcasting station now adds another trimulcast to its company profile with the station on 94.5/97.5/102.5. (Formerly Midcoast 102.5/AC station) This gives their signal a huge coverage area, which includes the Bangor/Ellsworth/Downeast market, along with the midcoast and Augusta/Waterville market. The station isn't your typical soft rock station. The branding doesn't necessarily match the overall feel of the music. They are playing a heavy amount of new rhythmic AC tracks from today's hit artists, along with familiar hit songs from yesterday. I'd have to assume they are going for a younger demo compared to other soft ac formats. The station continues to air Bob & Sheri in the mornings. It will be interesting to see if this direction bumps them up in the ratings. Unfortunately Blueberry isn't streaming the station, or any of their stations for that matter. Their resistance to streaming is a tough call, but overall the station is not a website based product. They could certainly use a boost in social media presence to compensate for that. What do you think of this move?