This is one of those times when I wish I attended a conference. I see this story in the Radio Ink Buzz Feed, and I just want to scream:
"While Pandora has become a thorn in the side of music radio stations, the Sports Talk Radio has skated free from any similar type attack. As part of his presentation at the 2014 Radio Ink Sports Radio conference Edison Research President Larry Rosin said, compared to Television, Radio has been slow to provide consumers with On Demand products and that's something that needs to change, before someone else figures out how to do it."
First of all, several years ago, Pandora suggested it might enter the news, talk, and sports radio area. But then the company went public, and everyone became billionaires. So they haven't revisited the area of new products since then.
Second of all, what kind of On Demand products are we talking about? On Demand coverage of sports events? Sorry, those rights are owned by the various leagues and teams, and they aren't offering them to outside parties. If you want On Demand coverage of the Yankees-Red Sox, you watch it on mlb.com.
Sure, Pandora offers on demand music. To do so, it spends over 50% of its revenues for digital music royalties. Does anyone in broadcasting want to pay that kind of royalty for the privilege of offering on demand sports on radio web sites? How dumb are we?
"While Pandora has become a thorn in the side of music radio stations, the Sports Talk Radio has skated free from any similar type attack. As part of his presentation at the 2014 Radio Ink Sports Radio conference Edison Research President Larry Rosin said, compared to Television, Radio has been slow to provide consumers with On Demand products and that's something that needs to change, before someone else figures out how to do it."
First of all, several years ago, Pandora suggested it might enter the news, talk, and sports radio area. But then the company went public, and everyone became billionaires. So they haven't revisited the area of new products since then.
Second of all, what kind of On Demand products are we talking about? On Demand coverage of sports events? Sorry, those rights are owned by the various leagues and teams, and they aren't offering them to outside parties. If you want On Demand coverage of the Yankees-Red Sox, you watch it on mlb.com.
Sure, Pandora offers on demand music. To do so, it spends over 50% of its revenues for digital music royalties. Does anyone in broadcasting want to pay that kind of royalty for the privilege of offering on demand sports on radio web sites? How dumb are we?