That's the word from the FCC so if you ever though about simulating those EAS sounds in a bit or commercial you may want to bag that idea. FCC Enforcement Bureau Acting Chief Robert Ratcliffe said, "The FCC will not tolerate misuse or abuse of the Emergency Alert System. It is inexcusable to trivialize the sounds specifically used to notify viewers of the dangers of an incoming tornado or to alert them to be on the lookout for a kidnapped child, merely to advertise a talk show or a clothing store. This activity not only undermines the very purpose of a unique set of emergency alert signals, but is a clear violation of the law." TBS was hit with a $25,000 N.A.L.
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