It's a 24/7 Regional Mexican format that's based out of CBS-owned KMVK ("La Grande") in Dallas--to the point where it will, according to the press release, incorporate "the station's on-air personalities". Of course, unless something major happens, Cumulus will inherit the deal.
The full press release is at http://www.westwoodone.com/index.ph...s/426-cbs-radio-and-westwoodone-launch-fierro.
The full press release is at http://www.westwoodone.com/index.ph...s/426-cbs-radio-and-westwoodone-launch-fierro.