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I think you just have to decide what you want to give away and see if someone will trade with you. Want a cruise? call a travel company. I personally don't like giving away spots as it cheapens the value of what we are offering. I know stations do it all the time but if there are problems with the prize, it ultimately comes back to the owner and makes the station look bad.
Whatever you give away just know that the winner will probably try to sell it unless you make it something that only they can use. Thereby defeating the entire purpose of the contest (to draw in new customers.)
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