Me outside of the quotes.....
DavidEduardo said:
Tony,
I looked at the links. And I'll add to what has already been posted.
Calling the PD is not going to get you anywhere. The PD is generally hired do to experience in a specific format or type of format; they will not want to hear about a format that would likely get them fired.
I agree on that 100 percent. After all, the PD is under the GM/SM, who is under the CEO who is under the Board of Directors. The PD is only doing what the people above are making him/her do. That's the one thing on that article that the folks running this need to understand. That I get.
DavidEduardo said:
Blaming "lack of diversity" on "corporate radio" is absurd. The reasons we have certain formats and don't have others is due to market forces which play for multiple owners or single station owners alike.
Taking a mid-range performing FM and changing formats means going from what is likely a mid-range profit situation to losses for a year or more... when you change format radically, you lose almost all billings and you don't get good rates and good advertisers until you have better ratings than before and for six months or better.
So the cost of a format change is enormous in New York... and unless the new format has a very certain future... it ain't gonna' happen in this environment and this economy.
And I understand that too. From all these years I've been on these boards, I have learned that it takes close to a year to study a specific format and to view the financial implications of such format, and that can be for any format, not just dance. My format hasn't been on the air in over 3 years so I'm certainly not expecting anything to happen tomorrow, lol
. But for the market that New York City is; rhythmic, and the amount of people that have followed dance music along the way, I do feel confident that there can be money made in it. And I'm sure if the country music fans and alternative fans have a good argument supporting their music, then it should be something considered.
DavidEduardo said:
Formats that used to be the domain of AM are moving to FM because with every year that passes, fewer and fewer people under 55... the ages advertisers seek... are using AM. Formats now on AM that do appeal to under-55's if they are available on FM are being moved. This is happening because the operators of profitable AMs with viable formats don't want to lose the revenue. Moving a good profitable and high rated AM to FM is not risky. And it provides service to non-users of AM who'd like the formats, too.
The attitude in the US for many decades has been one of not intervening with format selection at the regulatory level. Among the comparisons I have heard have been ones that equate format control with telling Hollywood what kinds of movies to make. Silly, isn't it?
Regarding AM to FM, I've paid attention to what's been happening with that over the past couple of years. I know things are headed to spoken-word on the FM. It's kinda the "tip of the iceberg" now but I do see more of it based on what you've said. 1010 WINS on 92.3 Now during the hurricane? In a few years or sooner, I believe it will be 92.3 WINS. The only stations remaining with music will be those formats that do appeal to the above 55 that may not be as savvy with computers/smartphones as the younger demographics. And I know radio is somehow is still taking that shot to the younger folks by creating sources such as iHeartRadio.
Let me clear that up since I didn't write the links above. I would never advocate government telling people what a format should be (I do know about Canada and how the CRTC is in terms of their regulation). For my intent and purposes with what I favor (dance/EDM) I am merely suggesting that such a format should be given some sort of consideration. And quite honestly anyone else looking out for their music would think the same way. That, in my definition would be the "diversity"
DavidEduardo said:
The FCC, for a while, protected fine arts stations and effectively prevented their elimination from the FM band. That's sort of reverse diversity regulation, and more reasonable voices prevailed eventually when it was seen that formats had to sustain their existence and those in decline could not be kept alive by regulation; you can't legislate listener taste.
I know that was more FCC related in terms of serving the "public good" with fine arts formats, such as what WNYC/WQXR are doing. So let me ask this question and it may sound very basic, but ever since the FCC deregulated the industry under the Telecommunications Act of 1996, has the premise of the airwaves being "for the public" disappeared as well? Maybe I'm asking this wrong but I think you know where I'm getting at.
DavidEduardo said:
Radio has enough problems, such as an overall decline of about 30% in revenues (in real dollars) since 2006, the exodus of listeners to mobile devices and computers, asphyxiating digital royalties, and more. Don't add to that by causing needless distractions via attempts at format censorship. All that will do is cost the industry time and money, and make it more vulnerable to new media. That does not help the cause you advocate... and any victory will be a Pyrrhic victory at best.
Like I had said for what I have advocated and fought for (dance music), this really is one last ditch effort regarding New York City. And I've said, for my point of view, what I've been fighting on is more of a suggestion than a demand. Okay, while people in here are laughing at the last few words in that last sentence
, my approach over the last few years has been more about working WITH people in terms giving the format a try, not that
WE NEED THIS NOW AND YOU BETTER DO SOMETHING!! For the few dance stations that we do have over the air in this country, I am supportive of them, NOR have I told them what they need to do. I leave radio staff alone in that sense. Don't believe me, ask Party 105. I don't say a THING to Vic Latino or Matt Goldapper; they do what they need to do. They certainly don't need me to say a damn thing, lol
I'm not about format censorship, but backhandedly radio corporations are playing that card, IMHO. I know it's a marketplace out there but if they're not considering something new or innovative only to go for something that tons of other stations do just because it is "safe" then backhandedly they ARE censoring, on a financial means per se. Obviously the economy is very messed up right now so we can't expect anything creative or chancy to happen but down the road, as the economy gets better, then MAYBE.
If radio feels that they want to put up a "fight" against the new media, then bring something creative to the table...and once again...
ANY format. Not just dance/EDM. Otherwise, I just think it's a "if you can't beat 'em, join 'em" mentality in that sense and perhaps more companies will create platforms similar to what Clear Channel did with iHeartRadio.
I've always valued your words David and I know you mean well.