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I Heart ( Inquiry)

Okay, I am a little confused.
Info/Help is greatly appreciated !!

I am under the understanding, I heart Radio
is "owned" (or OWNED) by Clear Channel...
First, is that correct?
And, if so, why does (in my home market: Buffalo)
have (formerly Citadel / Cumulus ) stations
promoting a rival Radio clusters product...?
(Do I have that "correct" ) ?

And, is it as simple as: money/revenue.

While the (Entercomm) radio station, for example
may advertise I Heart Radio - (as I heart radio is
paying for the time)..I have noticed the
spot promotes the PRODUCT ( I heart Radio)
not the fact that it is a Clear Channel property....

but I am still confused, why Clusters (while it brings in
the revenue) allow a rival to advertise on their network ?
On some levels, "I Get it" but at the same time,
I am comfortable with this posting - asking the question -

[is it similiar to having an NBC talk show, say Leno for example,
having an CBS (comedy) star on the show, and not "worrying"
about saying yea, turn the channel during primetime to catch
my guest's new show) as It doesn't DIRECTLY compete with me,
and "who cares" > as this day and age, everyone knows (where/when to find it)

I guess:
it is a "rival" but at the same time it is a business... Is that
the case for the original I heart radio inquiry
 
iHeartRadio is a platform that was created and is owned by Clear Channel. Other broadcast companies have signed deals with Clear Channel to have their stations streamed and listed on iHeartRadio as well. Therefore, iHeartRadio will show stations owned by Clear Channel, EMF (K-Love/Air1), Cumulus, Greater Media, Cox, Emmis, and Salem.

iHeartRadio is by far the most popular app for traditional broadcast stations, so putting your station on CC's app sure doesn't hurt in terms of extra exposure. The other big streaming app out there is the CBS Radio.com app, which trails iHeartRadio.

A single streaming app is much more convenient for listeners than multiple apps for each station.
 
Thank You - as I was getting very confused on the issue,

NOT the issue...click; d/load and listen - but who
is paying and who is making money...
 
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